Iingubo zeTeva zihlala ziqinisekisa isiqulatho esiphezulu kunye nokulula okulula. Oku kubangelwa ukuba okokuqala umqondiso wawubandakanya ukuveliswa kwezihlangu zezemidlalo, ezenzelwe ukunyuka kwemithwalo. Yingakho ukusebenza kunye nokulungelelanisa kakuhle kwenyawo kudlala indima enkulu ekwenzeni imodeli kunye nokuveliswa kwesi sibetho seengubo.
Iingxowa zeTeva
Imbali yalo mkhwa wenqanawa yaqala ngowe-1982, xa kwakungekho umyili, kodwa i-geophysicist uMark Thatcher wasungula kwaye wayelungelo lobunikazi umzekelo wokuqala phantsi kweli gama. Inyaniso kukuba ehlotyeni wayesebenza njengomqeqeshi kwi-rafting-inzala kwimilambo yeentaba ngamanqanawa. Kwaye ngoko uMark wabona ukuba ukubeka le midlalo akubandakanyi umzekelo ofanelekileyo weembadada. Iimboni kunye nezibhondi zikhawuleza, kwaye le yinyathelo lokuqala lokufowunela kunye nokuphazamiseka, kwaye kuyomile ke kube yingxaki. Izicathulo azikwazi ukumelana nemithwalo ephakamileyo kwaye zihlala zihlala ngokukhawuleza emlenzeni, ophethwe yintlungu. Emva koko uMarko wasungula, wazaliswa ngumenzi wamalungelo kwaye wathola umenzi weembadada zeerubhi ezikhethekileyo, ngokukhawuleza ngokuqinile kwi-ankle, eziyimpumelelo kwimidlalo efana ne-rafting. Le ngqalo yembali yeTeva Shoes (ekuguquleleni kwesiHebhere "teva" ithetha "uhlobo"). Iimpawu zengubo zoluphawu lokuthengisa kwiixesha ezahlukeneyo zaveliswa kuqala ngenkampani yaseCalifornia Pacific, kwaye ngoko, ukususela ngo-1985, iDeckers Outdoor Corporation.
I-Teva brand brand namhlanje
Namhlanje, uphawu lwentambo yeTeva lulunye lwezona zidumi zaseMzantsi Melika zenzile izicathulo zokuphila, kunye nezicathulo eziqhelekileyo. Umgca weemodeli uquka izitya zeTeva ezikhululekile kwaye zizinzileyo eziza kuhlala iiyure ezininzi ngeenyawo, kunye naluphi na uhambo lokutyelela. Ndiyabulela ekusebenziseni ubuchwepheshe bezinto zanamhlanje zokusetyenziswa kwezinto, kunye nezinto eziphezulu zobuchwepheshe kunye neendlela eziphuculweyo zeepads, umlenze kulawo mabhinqa uya kuziva ukhululekile nakwiimeko eziphezulu zokushisa. Umhlali osebenzayo kwisixeko ungancoma izicathulo zabesifazane zeTeva. Ngoko, ihlobo, iinqatyambo zeTeva, ezinqanyuliweyo ezinyaweni ngoncedo lwenani elikhulu leemfestile, jonga ngendlela ebonakalayo kunye nolutsha kwaye ulungele phantsi kwesethi kwisitayela semidlalo kunye nesitayela esingaqhelekanga.
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