Xa udinga ukuthengiswa kwekhwalithi ephakamileyo kwimveliso ethile, ukuthengiswa kwezilwanyana kusetyenziswa rhoqo. Ngokuqhelekileyo olu khetho lusetyenziswa kwi-intanethi kwaye lukhokelela ekuthengiseni ukunyuka. Ziyintoni ukukhangiswa kwezilwanyana kunye nendlela ehluke ngayo kwezinye iintlobo zokukhuthazwa kwemveliso esicetyisayo ukuba siyazi.
Ukukhangisa okwemveli - yintoni na?
Olu hlobo lentengiso lukhuni ukuhlula ukusuka kumxholo oqhelekileyo, njengoko kungabonakaliyo, alucaphukisi kwaye ayigathathi njengeminye imibhalo yentengiso. Apha, umsebenzisi ngamnye unokubona ulwazi oluncedo, isiluleko esibalulekileyo kunye nezinga le-subconscious lifuna ukuyisebenzisa ngokufanelekileyo. Ukuthengiswa kwezinto eziqhelekileyo yinqaku yokuphonononga, isithuba, impendulo engabhengeziwe, iimbuzo zokuphakamisa iingxaki zangempela, okanye iimvavanyo. Le fom yeentengiso kufuneka ifane ngokufana nesayithi apho ikhona khona, kwaye ngexesha elifanayo lijonge njengenye yezinto zokusebenza.
Iintengiso zentlobo - iintlobo
Thengisa impahla ye-unobtrusively okanye unikele uhlobo oluthile lwenkonzo lunokukunceda ngoncedo lwentengiso, olusetyenziswa rhoqo kwi-intanethi. Le ndlela yokukhuthaza iimpahla ithathwa njengeyona eyamkelekileyo, kuba inceda ukutsala ingqalelo. Oomthonyama okanye njengoko kuthiwa ukuthengiswa kwemvelo kulwahlule kwiiindidi:
- Izithuba zentengiso kwiintanethi zentlalo . Phakathi kwabo kukho imilayezo engumxholo oqhelekileyo kwi-Facebook, VK, Classmates. Kukho isiseko esaneleyo sokwenza umdla, okuya kusindisa ixesha lokuthatha izigqibo ngokukhawuleza.
- Iibhloko "Okunye ngesihloko . " Ukuba umsebenzisi ufunde amabini amabini okanye amanqaku ngesihloko, eso sikhangiso sisazi ukuba uya kuqhubeka ufunda kwaye ke ukunikezela.
- I sihloko . Ngendlela yayo kufana ne-editorial, echazwe ngegama.
Umxhasomali
Ukuze unobtrusively advertise umkhiqizo othile, inkampani inokuyalela i-athikili kwisayithi apho abaphulaphuli bathemba khona. Ngethuba elifanayo, isihloko salo nqaku asiyi kwahlukana nenye eshicilelwe ngumthombo, kwaye iinkonzo ezipapashiweyo okanye iimpahla ziya kuthethwa ngokungaqhelekanga. Zonke iingeniso zomkhiqizo zingaqulunqwa ngolu hlobo lweengcebiso ezifanelekileyo, kwaye ukukhuthazwa kokuthenga kuya kuba yinkcazo yempumelelo yamava okusetyenziswa, okanye ukuthelekiswa nezinye iimveliso ezifanayo.
Ifomathi yomthonyama yokukhangisa yindlela yokwakhiwa kwezinto ezithile ezipapashwe ngoluhlobo lwenqaku eluncedo, nokuba luhlu lwevidiyo ekhangayo, ukusetyenziswa kohlaziyizi okanye ukuzama ukuqonda isihloko esithile esiluncedo. Injongo ephambili yolu hlobo lentengiso kukuba uhlale unomdla kubaphulaphuli kwaye, ukuba kunokwenzeka, ube yintsholongwane.
Okucetywayo
Ukuqwalasela ibhloko yenqaku elinconywayo akunzima kakhulu (makhe sijonge umzekelo we youtube). Ukwenza oku, nqakraza "ukunyuswa komxholo" kwaye ukhethe enye yeendlela:
- Entsha kwisiteshi - unokucebisa ukuba ubukele ifilimu yokugqibela elandwayo.
- Ividiyo ekhethiweyo, okanye uluhlu lwadlalwayo - ungacacisa into esuka kuhlu, okanye nge-URL. Ukuba ukhetha olu khetho, unokongeza umyalezo ovela kwikhompyutha ecetywayo okanye uluhlu lokudlala.
- Ukulungiselela - inkqubo iya kukwazi ukuzimela ngokuzimeleyo ixesha elifanelekileyo kakhulu lokubonisa umxholo ocetyiswayo, ngokusekelwe kwidatha yokubukela. Ukuba ubeka ixesha lokuqala lomboniso, liya kusetyenziswa kuphela xa ixesha elifanelekileyo lingenakuqulunqwa.
Ukupapashwa kweendaba
Ukuthengiswa kwamanani kwiintanethi zentlalo ngokuqhelekileyo kusetyenziswa. Ngokuqhelekileyo, izithuba ezincinci zentengiso zingabonwa kwiindaba eziphathekayo. Ngamanye amaxesha izixhobo ezinjalo zikhangiswa ngokuthe ngqo kweminye imveliso okanye inkonzo, kwaye ngamanye amaxesha umxholo uguqulwe, kwaye kunzima ukuqonda ukuba imveliso ipapashwa kuyo. Ezi zicatshulwa zinolwazi kwimvelo kwaye zinomdla kubasebenzisi benethiwekhi .
Ukuthengiswa kwemveli - imizekelo
Imizekelo yaloo ntengiso iyininzi kakhulu. Impumelelo ingachazwa njengomzekelo opapashwe kwi-Advertising Buzzfeed, kunye nexhaswa ngu-Acuvue - "11 amaqiniso apholileyo kakhulu ngamehlo ongaziwa ngawo." Lo mxholo ufanelekile kwi-brand. Kubalulekile ukuba siqaphele ukuba zonke iinkcukacha ziyamangalisa kwaye zifanelekile ukuba sinakekele. Inqaku elincamisayo kwi-brand ye-Acuvue ngumzekelo wesicelo esiphumeleleyo sokuthengiswa kwezilwanyana. Ngokuqhelekileyo kukho ukuthengiswa kwemveli kumanethiwekhi.
Indlela yokuqalisa ukukhangisa kwezilwanyana?
Ngokuqhelekileyo, abathengisi banomdla kwindlela yokukhangisa eyona nto ibonakalayo. Ukugijima akunzima kakhulu. Ukwenza oku, kufuneka ukhethe indawo efanelekileyo yeendawo kunye nokubeka umxholo ofunekayo. Ngelo xesha, isayithi kufuneka ibe kufuphi nesihloko semveliso epapashwe. Isakhelo esikhethwe ngokuchanekileyo sisitshixo ekuphumeleleni kwintengiso nganye. Ukuba ukhetha indawo engafanelekanga ukukhuthaza umkhiqizo, awukwazi ukukhuthaza kuphela umkhiqizo okanye iinkonzo ezipapashiweyo, kodwa ukonakalise lonke uphuhliso.