Amawaka eenkampani ezijikeleze ihlabathi akhiqiza iimveliso zetaytile, kodwa bambalwa babo banokuziqhayisa ngamava enkulungwane yeli lizwe. Uphawu lwesiNorway uHelly Hansen yenye yeenkampani ezinjalo. Kwasekwa ngo-1877 nguHelly Hansen nomkakhe uMaren Margaret. U-Hansen wayesazi kakuhle iimpawu zokugqoka kufuneka zigqoke ukugqoka phantsi kweemeko ezibi kakhulu, njengoko wayengumphathi wexesha elide. Ukulungiswa kunye nobuchwepheshe obuqaliswe kwimveliso, kukhokelela ekubeni iingubo zikaHelly Hansen zaqala ukufumana imfuno enyanzelisayo evela kubanxweme, abalobi, abanqwenela ukuhamba ngeenqanawa kunye nokuhamba nge-skip. Ngethuba leminyaka emihlanu yomsebenzi uHansen wakwazi ukufumana iiyunithi ezili-10 zeemveliso. Ekubeni ngo-1878 le nkampani yaba ngumnikazi wediploma kwimpumelelo evelele kwimbonakalo yeParis Expo. Ukususela ngelo xesha, i-Southwestern ekhethekileyo, isiphepho kunye neeHackley Hansen ziye zithunyelwa eYurophu. Iimveliso zesiqhelo saseNorway zazijoliswe ekuqaleni ukuze zisindiswe kwaye zihlangule kwiimeko zemvelo ezinzima. Namhlanje, abaphumeleleyo boshishini likaHansen banda kakhulu uluhlu. UHelly Hansen uvelisa izicathulo, izinto ezingaqhelekanga kunye nezingubo zangaphandle, ezisezingeni eliphezulu kunye nokusebenza.
Izambatho zeemeko ezimbi
Kulula kakhulu ukuchaza impumelelo kaHelly Hansen. Iingubo eziveliswa yinkampani ziyinkqubo ebalulekileyo kwaye ingabinxibi. Ukuba iinqwelo zokuqala zikaHelly Hansen zaxutywa ngeoli e-linseed engavumelekanga umswakama, iimodeli zanamhlanje ngamanzi ahlambulukileyo yamanzi yi-revolution kwihlabathi lezombatho! Ekupheleni kwekhulu lama-20, ezobuchwepheshe beHelly Hansen zakha iingubo ezikhethekileyo ze-3-Layer System, kwaye ngowe-1949 - ilinen ephezulu kakhulu ye-polyvinylchloride. Ndiyabulela ukuqaliswa kwezi teknoloji, imfuneko yokufaka ingqungquthela yokwakheka kwezambatho ngeoli sele yaphela! Ingqongqelo engabonakaliyo yelineni ehlanjwe kwijacket, ingubo, ipaki okanye i-Helly Hansen imvula, yenza izambatho zangaphandle zingenakuvuthwa kwimoya yokubhoboza, ivula imvula nekhephu.
Olunye ufumano kwihlabathi lezambatho kunye nokuveliswa kwezambatho ezikhethekileyo kwakusungulwe uboya obugqithisiweyo. Le ngxelo yayisigqeba esitsha sokusibeka, esasenza iingubo zangaphandle zifudumale. Ukongezelela, uboya obunqabileyo buyanciphisa kakhulu ubunzima beebhatyi kunye nemimoya yomoya. Abasebenzi beenkampani ezihamba phambili zehlabathi benza umsebenzi ogqithiseleyo, baxabisa iimpahla zikaHelly Hansen.
Izambatho zobomi nemidlalo
Ukuqaliswa ngowe-1980 kwezobuchwephesha uHelly Tech wandisa kakhulu abaphulaphuli beenkampani uHelly Hansen. Ukususela ngeli thuba iingubo ziba lula, ziphefumula, zingenanzi amanzi kwaye ngelo xesha zihle. Abo bathanda imidlalo kwaye baqhuba ubomi obusebenzayo, baphuthuma ukufumana le ingubo yokugqoka. Kwiminyaka embalwa kamva, wakhethwa ngamadada asezidolophini. Iibhatya zamadoda zaba nguvulindlela. Nangona bekunzima kakhulu, ii-mods ezikumntla zase-UK zakhawuleza ukufumana into entsha. Kamva kamva, iileksi zikaHelly Hansen zangena kwifashoni, zinikezela ngolu hlobo ngoluthando olungenammiselo lwabantu.
Iimveliso zeenkampani zaseNorway ziye zade zanyamalala kwizinto ezincinci, njengoko kwakunjalo ngaphambili. Ukusetyenziswa kwetheknoloji ye-hydrophilic kunye ne-microporous - ngaba yiyo isizathu sokuphumelela? Namhlanje, ngaphandle kweengubo zangaphandle, u-Helly Hansen uvelisa izicathulo, ama- sneakers , amabhuthi ahlala eqinile njengabo "abandulela" ngaphambili, eveliswe ngenkulungwane yokugqibela kulabo bahlala kwinqanaba lokuqhayisa kunye nokuthanda ukuphumelela.
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