Umzekelo oneminyaka engu-31 ubudala odumile waseRussia u-Irina Sheik uyaqhubeka nokusebenzisana naye ne-Intimissimi yorhwebo. Izolo, kwi-Intanethi, kunye nakwindawo yombhali wezithombe ze-Rovan Papier, kwavela umfanekiso ovela kwi-shoot photo entsha, apho u-Irina anikezela khona izinto ezintsha zokuqokelela.
Xhuma kwiimifanekiso ezikhohlisa ukusuka kwi-Intimissimi
Umkhankaso wokupapasha we-brand ye-Intimissimi yavela njengexesha elihle kakhulu elinobuhle kwaye lizolile. Iifoto ezithathwe ngumfoto waseBrithani uRovan Papier zabukelwa ngu-Shake, egqoke ingubo ye-satin kunye ne-lace trim, imibala engabonakaliyo yombumba we-opaque elastic, i-T-shirt e-snow-white, i-white-tones.
Emva kokuphela kweseshoni yesithunzi, ngaphambi komshicileli, uRowan wanquma ukuthetha, esithi malunga noVukani kunye nokusebenza naye:
"Andisebenzi no-Irina okokuqala, kwaye ukusebenzisana nalo mzekelo kundivuyisa kakhulu. Ndicinga ukuba u-Shake ngumnye wabasetyhini abahle kakhulu kwihlabathi, kwaye yonke ixesha kufuneka ndimbone, ndiqinisekile ngale nto. Ndiyavuma ngokuvisisana ne-brand ye-Intimissimi, leyo eyangexesha elide ayinakufumana imodeli yokubonakalisa ngokusisigxina ukuqokelela. Xa u-Irina wangena kwiilensi zam, imifanekiso yakhe yayimangalisa. Emva kokudubula kwesithombe sokuqala, u-Shake wanikela ngokubambisana, okwadlula iminyaka emininzi. Kunyaka ophelileyo, i-Intimissimi yabuyela ku-Shake kwaye ayizange ihlose ukuyitshintsha omnye umntu. Ngokutsho kobunkokeli be-Intimissimi, lo mzekelo ubonisa ubuhle bokwenene kunye nentembeko yokuba bonke abesifazana bafanele babe nayo. Akunakulinganiswa nabani na kwaye ndenenhlanhla ukuba ndidibana naye. Umntu kum, u-Shake akuyona nje imilinganiselo yobuhle bentombi, kodwa kunye nesigxina somntu onobubele novuyo "
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U-Irina uye wabambisana ne-Intimissimi iminyaka engaphezu kwe-10
Intsebenziswano phakathi kwe-Shake ne-Intimissimi yorhwebo yaqala ngo-2007. Ukususela kuloo mzuzu engaphantsi kweminyaka emi-2 u-Irina waqhubeka ebonakala kuzo zonke iiseshoni zesofoto Ukuphela kokubambisana kweminyaka engama-2 kwakuyividiyo yephulo lokukhangisa leqoqo elitsha le-Intimissimi, apho u-Irina wayengumzekelo kuphela. Ngo-2010, i-Fashion House yamemezela ukuba u-Shake ngoku i-ambassador ye-brand. Ngo-2016 uphawu lwe-Intimissimi luzimisele ukubuyela kwifomathi yangaphambili yentsebenziswano kunye no-Shake. Wamnika inkontileka enenzuzo, apho umzekelo awukwazi ukuwenqaba.