Ubunxibi be-brand Tiffany bubhekwa njengowona ofunwa kakhulu phakathi kwabasetyhini. Yaye ukuba uthe wawa lixhoba lalezi zicwecwe - ungacingi ukuba ngoku u-shopaholic, kwaye ifashini ekugqibeleni ithathe ngaphezulu. Kuyo yonke imbali, amabhinqa namadoda, anqotshwa ubuhle nobabalo, aqaphela ukuphakama okugqithisileyo kwesi sibonakaliso kwabanye. Ngenxa yokuba kukho konke okunye, kwaye kukho - Tiffany & Co.
Umsunguli we-brand, uCharles Tiffany, wenza ibhetri eyiyo ngexesha elilodwa: baqhele ukutshintshwa ngokukhawuleza, kodwa ukukrazula le mkhuba kunzima kakhulu. Iintsimbi zeTiffany, ngokubamba indoda ngokukhawuleza, ayiyi kukhutshwa. Bakhetha imindeni yasebukhosini, abafazi bokuqala, abantu abahloniphekileyo kunye nama-bohemi yehlabathi lonke.
Iimbalwa ezimbalwa ezivela kwimbali
Uninzi lweenkcukacha kunye nemihla yomlando namhlanje ayinandaba. Kubalulekile ukuba inkampani iqale imbali yayo ekude ngo-1837, i.e. Sekuyiminyaka engama-mabini kwiimarike zezinto zokugqoka. Kukho amanqaku amaninzi aye aphawulekayo kwimbali ye-brand kuphela, kodwa ihlabathi lonke:
- Ngo-1845, xa uTiffany & Co bakhupha ikhathalogu yokuqala - iBlue Book. Kwaye namhlanje, ikhathalogu yeTiffany yinto ebalulekileyo yokusebenzisana nenkampani kunye nabathengi. Le ngcamango yagqitywa kamva ngeemveliso ezininzi.
- Ngo-1851, kwakuyi nkampani iTiffany & Co eyayiqala ukumkela imilinganiselo yesampula yesilivere kwisilinganiso se-925/1000. Oku kuthetha ukuba kwimihlobiso yesilivere yeTiffany yeengxenye eziyi-1,000 ngokulinganisa kwe-alloy-925 ecocekileyo yensimbi kunye nezinye i-alloys ezingama-75 eziseleyo. Oku kungabhedu, i-zinc, i-germanium, i-platinum okanye i-silicon.
- Ngowe-1904, abaqulunqi bentengiso benza enye intsebenzo-bahlakulela kwaye bakhiqiza intsimbi yokubandakanya i- Tiffany kunye nedayimane ephakanyiswe ngaphaya komtya. Emva koko, uFranklin Roosevelt uza kuzisa kumtshakazi wakhe osemtsha kwaye, ngenxa yoko, indandatho iya kuba yinto yonqulo lwayo.
- Ngomnyaka we-1907, uTiffany & Co bathatha inxaxheba ekudalweni nasekuvunyelweni kwesigxina esisinye somlinganiselo weempawu zamatye-karata. Kwaye ukuhlanzeka kweplatinum (900) ephakamileyo kangangokuthi yaqatshelwa ngokusemthethweni njengenqanaba lomgangatho wale nsimbi exabisekileyo.
Iikholeji eziziwayo
I-Atlas Collection . Enye yeeqoqo zee-iconic zezinto zokugqoka zeTiffany. Kwaqaliswa okokuqala ngo-1995. Umthombo wokuphefumlelwa kwakhe kwakuyi-Greek god Atlas (Atlanta). Amanani aseRoma aseLaconic, amaxabiso angqinileyo aqinisekisiweyo achaza ukulula kunye nokuhlala. Imihlobiso yeTiffany yegolide yesilivere, ephuzi, epinki neyemhlophe yenziwe . Iqoqo iqulethe zonke izinto: imihlobiso, amabhonkco, amacici, iindandatho (kubandakanywa nezindandatho zokubambisana), iilindo kunye neziglasi. Yilungelelaniso lobomi bemihla ngemihla kwaye ngaphezu kwendlu yangasese yangokuhlwa.
Buyela e Tiffany . Into ehlukile yale qoqo yintliziyo kunye nobhalo obunjani. Kukho uluvo lokuba wonke umgca unikezelwa kula maxesha xa umntu ofumene umzobo kwisitrato iTiffany & Co, unokuyithatha kwisitorethi ukuba aphele, abuyele kumnini. Ngoku oku kuzwakala kungenakwenzeka, kodwa, nangona kunjalo, ukuba ifom kunye nesimbolo sokubhaliweyo kungasifanelanga ukuba kungekudala okanye emva koko intliziyo yabasetyhini iya kubuyela eTiffany.
Tiffany Victoria . Iqoqo elincinci kakhulu nelesifazana. Ihlotshwe ngeentyantyambo ezintle, ngesitayela se-Tiffany, i-diamonds enqamlekileyo okanye i-"Marquis". Izinto eziphambili yi-platinum.
Izixhobo Elsa Peretti . Uthando, olucocekileyo, olunomdla nolunqwenelekayo, olufana neengubo zikaTiffany - yiloo nto umyili wezinto ezibonakalayo uElsa Peretti wayefuna ukuzisa kubasetyhini. Eyona nto kwaye ngexesha elifanayo neefononic zeli qoqo, zothusa kwaye zinqobe. Intliziyo "intliziyo" ifanekisela intliziyo evulekileyo.
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