I-Aristocratism, i-luxury, i-modernism, indlela yokwenza umntu - zonke ezi mpawu zihlangene ngokwabo isiqhelo saseFransi esisuka kwisiTaliyane isiqhelo sase-Cerruti. Ekuqalekeni, izinto ezingahambelani ngokupheleleyo zikwazi ukufaka le Ntlu yeNdlu. Ndiyabulela kuzo zonke ezi mpawu, uphawu lwe-Cerruti luye lwahlukileyo kwaye lufunwa kwihlabathi lonke.
Ngoko, ukwenzela
I-1881 yayiyinxalenye yokuqala kwenkampani yeCerutti, xa abazalwana abathathu u-Quintano, uStefano noAntonio, uCherruti, banquma ukuvula ifayili ye-textile edolophini yaseBiella (eItaly). Inkampani uLaniaicio Fratelli Cerruti wayebandakanyeka ekuveleni iingubo eziphezulu zeboya. Ababoneleli bezinto ezibonakalayo baseMzantsi Afrika ne-Australia. Kodwa umbane wawuhlala kuphela umklamo ukuba ngowama-1957 umzukulwana womnye wabazalwana uCherruti Nino akazange akhululwe iqoqo leengubo zeCroruti zamadoda e- prêt-por-porter de luxe. Ngo-1950, emva kokufa ngokukhawuleza kukayise, u-Nino Cherruti kwafuneka aqhube umshiya, eshiya eyunivesiti. Ngo-1967, i-brand Cherruti 1881 isusa i-boutique yokuqala e-Paris kwi-Madeleine Square. Kwiminyaka engama-60 yekhulu lokugqibela, phantse isiqingatha seengubo zeCherruti zathunyelwa e-US, e-China naseJapan. Ukuveliswa kwempahla yempahla yezimpahla zakwa-Cerruti umklami owenziwe ngezandla ozibandakanya ebomini ngo-1967, kunye neentombi-ngo-1976.
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Hollywood kunye neCroruti 1881
Ukususela ngo-1985, uphawu lwe-Cerruti luye lwaluqonda ifilimu zaseYurophu, kamva i-Hollywood. Kwiingubo zeCherruti, amaqhawe e-movie aphikisiwe: uJack Nicholson, uKim Bessinger, uSharon Stone, uHarrison Ford, uMarcelo Mastroiani, uRichard Gere. U-Maestro ngokwakhe uNino Cherruti unenkqantosi kwiingqungquthela zeefilimu "Man Cannes", "Podium" kunye ne "Svyatosha." Kwakhona, uphawu alukhangeli iinkwenkwezi zezemidlalo, ngubani ocinga ukuba iimpahla zeCroruti 1881 zizisa inhlanhla.
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Iqoqo leCherruti
I-firm Cherruti idale izikhokelo ezintathu kwiingubo: amadoda, amabhinqa kunye neempahla zezemidlalo zobugcisa (unisex). Ukuqokelela amaqokelelo amaninzi kwintengiso yongeziweyo. Ndiyabulela ubuchule beNino Cerruti, i-elephant snobbery yabuyisela kwakhona kwifashoni. Ngo-1995, i-brand Cherruti ityikitye isivumelwano kunye neqela leScuderia Ferrari. Ngo-2000, uNino Cherrutti uthengisa isigxina sama-51% kwiqela le-Fin .Abathengi bamatyala abaye bathengisa lonke ishishini. Ngo-2010, iCherruti yathatha inxaxheba ekudaleni iqoqo kunye nemiboniso yefashoni. Kodwa, ngelishwa, ekuqaleni kuka-2011 ubunkokheli beNdlu yeFashion Fashion Cherruti balahleka izambatho zowesifazane.
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