Izinto zokuzonwabisa azikwazi ukulungeleka kuphela, ezisebenzayo nezisebenzayo, kodwa ziphinde zenzeke ngendlela ephawulekayo. I-Brand Adidas (i-Adidas) isoloko iqinisekisa le ngcamango ngemveliso yayo, eyaziwayo kakhulu emhlabeni jikelele. Ukuqokelela i-Adidas kwentwasahlobo-yehlobo ka-2013 yenziwe ngokuthatha inxaxheba ngokubambisene nomqambi odumile wefashoni uStella McCartney (uStella McCartney), osebenze kulo mqondiso ukususela ngo-2005.
Impawu ezahlukileyo zeqoqo lase-Adidas nguStella McCartney
Ukuqokelela i-Adidas entwasahlobo-ehlobo ka-2013 ngumgca weempahla eziphathekayo kunye nezithethe eziqhelekileyo zemidlalo, kwaye phantse zonke iintlobo zazo. Apha sibona oku kulandelayo:
- zemidlalo yemveli;
- iifanele ezikhanyayo zokungena;
- izinto ezikhululekile zokuqhuba i-yoga;
- i midlalo;
- ukuthutha;
- izicathulo (kuquka ii-Adidas ezidumileyo, ezithethwa entwasahlobo nasehlotyeni ka-2013 sisizathu sokuphucula nokuhlaziywa kweloluhlu lwemodeli).
Kwi-brand ye-Adidas, ihlobo le-2013 liye laba ngumthombo wokukhuthazwa kwezinto ezintsha zezemidlalo ezisezingeni eliqhubekayo lihambelana nomgangatho wobunini bemveli kunye nokuguga. Ngokuqwalasela imifashiselo yemoya yonyaka-kahlobo ka-2013, uStella McCartney wadala umgca wezinto apho ukucutshulwa kwezinto eziphathekayo, imibala kunye ne-shades zilawula. Kulo qoqo kukho iziqulatho ezingaqhelekanga, imidwebo eninzi yokutshala, imibala esuka kwinqununu yecilisi, izithambiso ezithambileyo ezinonophelo zomzimba. Phakathi kweemodeli zokuqokelela, izinto ezifanelekileyo ziya kufumaneka ngabo bobabini abadlali bezemidlalo kunye nabalandeli bemisebenzi yangaphandle - ngokukhethekileyo kubo ekuqokelelweni kwintambo yokugqoka iVeki, equka ukuzonwabisa okungenasiphelo okungahambisani nokuhamba kwaye kukhululekile xa kunxibe.
Kancinci malunga nomkhwa kunye neqoqo elitsha
Izinto ezivela kwiqoqo elitsha i-Adidas entwasahlobo-ehlobo ka-2013 yayisisigxina sesithethe eside, esibambelela kulo mdlalo omkhulu wezemidlalo ukususela ngo-2005. Ngonyaka ka-2010, uStella McCartney wayethunyelwe ukuba adle iikiti zeekiti zezemidlalo zeqela lase-British Olympic, kunye neqela laseBritani leMidlalo yeParalympic. Iqoqo leengubo zeqela le-Olimpiki laqala ukuveliswa ngumyili oziwayo.
Iimpawu eziphambili zilayini ezicacileyo, iindlovu ezibusayo, ukusika kwezemidlalo ezigqibeleleyo, izinto eziphathekayo kuzo zonke iintlobo zemidlalo yezemidlalo. Ukuqokelela i-Adidas ihlobo le-2013 kwakhona kwakhona ukuqinisekisile ilungelo le-brand ukuba liholele ekukhutshweni kwemidlalo yezemidlalo emhlabeni jikelele - yonke into ibonakala ibalwe kumnini wayo wesikhathi esizayo, kwaye ibonakalisa kuyo yonke into evela kwizinto zokusika.
I-brand ivelisa imidlalo yabasetyhini kunye nabasetyhini, kwaye kukho imigca yabantwana kwiikholeji. Njengoko uyazi, amadoda, amabhinqa nabantwana baneenkcukacha ezahlukeneyo zomzimba kwaye, ngokufanelekileyo, iimfuno zemidlalo. Zonke ezi mfuno ziye zaqwalaselwa njalo kwi-Adidas zokugqoka kwaye ziqwalaselwa kwaye ngoku - kwi-collection entsha yentwasahlobo. UMark ubonakaliswa ngolwazi olungathandekiyo lwezinto eziphathekayo zemidlalo ethile kwimidlalo ethile - ngaba kusebenza, i-gymnastics, ukubhukuda, i-yoga, imidlalo yeqela okanye ukuzonwabisa nje ngaphandle. Ngokuhambelana nalezi zicelo, izinto kunye nokulungelelaniswa kwinto nganye zikhethiweyo, eziza kulungelelaniswa. Kwiqoqo le-Adidas, ihlobo le-2013 laba yinto ekhethekileyo-isitayela samanje, i-laconic, enemibala emininzi, phakathi kwayo kukho enye into oyithandayo.
Iqoqo lehlobo lase-Adidas 2013 lifumaneka ngentengiso ukusuka ngoJanuwari kulo nyaka. Ungathenga ezi zinto kunoma yiyiphi ivenkile ye-Adidas, elingaphaya kwewaka lehlabathi. Ukongeza, le ncwadana inesitolo sayo se-intanethi, apho ungayala khona nayiphi na ingubo.
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