Ngenye imini umculi odumileyo uBeyonce wamangalisa abalandeli bakhe: wabonisa umgca wezemidlalo, yena ngokwakhe owadala. Ukusebenza ekuqokeleleni kwaphela iminyaka engama-2, waza wabizwa ngokuba yi-Ivy Park.
Iphupha elizalisekile
U-Beyonce ungumdlali onyantsekwano wobugcisa bokuveliswa kwamanqaku okuthengisa "Topshop", kwaye izicwangciso zokusebenza kumashishini atyhila kakhulu kakhulu kumculi. Yingakho uBeyoncé ukhethe umntu osomabhizinisi kunye neBritan billionaire uPhilippine Green, onobumba befashoni, ngokusebenzisana.
Kwintlanganiso yodliwano-ndlebe lwangoku, umculi wathi wayetyelele ingcamango yokudala ukuqokelela kwezemidlalo ixesha elide kwaye akazange amnike ukuphumla. Nangona kunjalo, ngenxa yokuxhaswa kukaFilipu, iphupha ligqityiwe, kwaye umculi unokuziqhayisa ngokuziqhayisa. Iquka izinto ezi-200 ezihlukeneyo: i-windbreakers, i-T-shirt, iifutshane, iikhatikhthi, i-leggings, izikhwepha kunye nokunye okuninzi. Xa kwakukho umbuzo malunga nokuba ngubani oza kubakho ukuqokelela kwaye avele kwintengiso, uBeyonce wanikela ngokubhala kwakhe. Umnini we-trademark "Topshop" uthandile esi sigqibo, kwaye usebenza kwikhankaso yokuthengisa.
Funda kwakhona- UBeyonce unetempile yakhe
- UCloe Green ukhulelwe umtshato kunye noJeremy Mix
- Amaxhoba angama-20 asefeshini, ngexesha elifanelekileyo lokulondoloza, kude kube sekwephuzile!
I-Photoshoot yaphumelela kakhulu
Ndiyabulela kwiifom ezintle, umculi wayebukeka ngokuvisisana kwimpahla yezemidlalo. Eyona nto ibonakaliswe ngayo imifanekiso kwindandatho. Lesi sithombe sokuqala sokuba uBeyonce ashicilelwe kwi-Instagram, enekhonkco kwiphepha lenqaku elitsha. Ngaphantsi kwelanga, iphepha lifumene ababhalisile abangaphezu kwama-70, oko kuthetha ukuba isigqibo sokudubula umculi njengomntu "Ivy Park" kukuhamba kakuhle.
Ukuthengiswa kweqoqo lokuqala lwezemidlalo yeBeyonce liya kuqala ngo-Apreli 14, kwaye ungathenga iimpahla kwi-NordStrom, TopShop, Zolando nabanye abaninzi.
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