I-Stuart Weitzman Shoes, njengamanyathelo amaninzi atyunje ngoku, yinkampani yentsapho. Kodwa akulona igama lomsunguli - uSeymour Weizmann, kodwa umnini-mnikazi weenkampani-unyana wakhe uStewart. Nguye owakwazi ukuzisa imveliso yezihlangu eenkampani kwinqanaba elitsha, okwenza amashishini aqeshwe kuwo wonke umhlaba. UStewart, ngoxa wayeseselula, wayenomdla ekuvelweni kwezicathulo waze waqala nokuphuhlisa iindlela zokuvelisa kwintando kayise.
Brand Brand Stuart Weitzman
I-firm of Seymour Weizmann yasungulwa e-USA ngasekupheleni kweminyaka yama-50 yekhulu lama-20. Imveliso yesikhangula ivelise imodeli phantsi kweempawu "i-Seymour Shoes" kunye "noMnu. Seymour ยป. Xa ebona umdla wakhe unomdla emsebenzini wakhe, uyise wathumela uStewart emva kokugqwesa ukufundela ishishini kwiWharton School of Business kwiYunivesithi yasePennsylvania. Ngoko le nsizwa ayizuzanga kuphela ithuba lokusebenza kwindlela yokuyila izicathulo, kodwa iphinde ifunde malunga neempawu zolawulo lwequmrhu.
Ngo-1965, emva kokufa kukayise, inkampani izuze kwiStuart kunye nomntakwabo uWarren. NguStewart othe wathwala uxanduva lolawulo lwefektri. Ngaphantsi kobunkokheli bakhe, ukuveliswa kwezicathulo kwasuswa eSpain, kwaye kamva wathenga isabelo somntakwabo waza waba ngumnini-mveliso ngokupheleleyo.
Ngomnyaka we-1986, umyili wezobugcisa uStuart Weitzman watshintshi igama le-brand egameni lakhe kwaye ukususela ngelo xesha, izicathulo phantsi kwesi sibonakalwazi ziyaziwa emhlabeni jikelele. Ingqikithi, inkampani ivule izitolo kumazwe angama-45 ehlabathini, nakwezinye izicathulo kunye nezinye iinqwelatho zezicathulo ezivela kule nkwenkwezi iinkwenkwezi zikhanya ngephepha elibomvu.
Stuart Weitzman Shoes
Ukuphumelela kweStuart Weitzman kwazisa izicathulo eziphezulu, ezenziwe kwimpahla engekho yendabuko kunye nexabiso elibi kakhulu. Ngoko ke, imizekelo yebhanki ihlotshiswe ngegolide, amatye anqabileyo, ahlanjululwa elukhumbeni lwezilwanyana ezinqabileyo zezilwanyana. Ihotele, ubuhle bemigca kunye nobuhle - yile nto eyahlula izicathulo zale nkampani.
Unyaka ngamnye, umyili unika izicathulo zeStuart Weitzman, ezenziwe ngokuthe ngqo kwi-Oscars. Lo mbini ubizwa ngokuba yi "Million Dollar Shoes" kwaye ukuwagqoka ngumsebenzi ozukileyo kwaye uphumelele kakhulu. Umyili uyazilawula ngokuzimeleyo inkqubo yokuveliswa kwayo yonke imodeli kunye neebini zogqirha, ngoko-ke izikhwama zentengiso ziveliswa kwiprinta elincinci kwaye libiza kakhulu. Izicathulo uStuart Weitzman zivame ukukhetha ukuphuma kweemvumi ezidumileyo, abadlali beengcali kunye noluntu lweengonyama.
Ukongeza kwizambatho kwiziganeko zemikhosi kunye nezibalulekileyo ezijoliswe kubantu bakarhulumente, uStuart Weitzman unomgca wesikhephe esithintele ngakumbi kwi-arsenal yayo, efanelekileyo yokugqoka kwansuku zonke. Kwakhona kuthiwa umgca "wezakhono zokufunda," kuba izicathulo ze-ballet ezilula kwaye zikhululekile kuyo zibiza kakhulu kwaye zenziwe ngezinto eziphathekayo, oko kukuthi, ziya kuba ngumlinganiselo ogqithiseleyo kumfanekiso wenkwenkwezi yebhizinisi eliphumelelayo. Iimodeli ezisuka kulo mgca zidibanisa ukulungeleka kwedatha kunye neyona nto efanelekileyo, kodwa ngexesha elifanayo lwakhiwo oluyingqiqo. Unokufumana apha njengamamodeli aphantsi: ama-moccasins kunye nezicathulo ze-ballet, kunye nezicathulo ezineenwele okanye i-wedge: izicathulo kunye nezibhotshi zesikhumba. Ngemihla ngemihla yokugqoka izihlangu zesikhumba emnyama kunye ne- beige shades , kwaye ukuphuma okuthe xaxa ungakhetha izicathulo ezibomvu okanye eziluhlaza.
Kukwafanelekile ukunikela ingqwalasela kwinqanaba lomgangatho wekhredithi. Nangona zonke izicathulo zeempawu zitshitshisiwe kumveliso omnye, kodwa iibhola zeStuart Weitzman zihlala zihamba ngokukhulu, ububhokisi beenqindi abukwazi ukulinganisa malunga nesiqingatha sayizikhulu, kodwa izihlangu neembadada, ngokuchaseneyo, zibiza ngexabiso elifanayo. Kufuneka kwakhona kuqaphele ukuba izicathulo zeStuart Weitzman ziqhelekelelwe umlenze omncinci kunye nenhle.
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