Abachumi kunye nabathengisi bayazi kakuhle indlela yohlalutyo lwe-SWOT, kodwa oko kuvela ukuba le nkqubo ifanelekile ukuhlolwa komntu. Nantsi indlela yokwenza uhlalutyo lwe-SWOT, ukuba lunjani amandla alo kunye nendlela le ndlela inokunceda ngayo ukufezekisa injongo, kwaye siya kuthetha.
Uhlalutyo lwe-SWOT?
Ngaphambi kokuba uqonde indlela yokwenza uhlalutyo lwe-SWOT, ufanele uqonde ukuba le ndlela iza kusebenza njani. Ekuthengiseni, i-matrix ye-SWOT yenziwe ngokuhlalutya imisebenzi ye-ishishini, xa kuthengiswa imveliso entsha kwiimarike okanye xa kuhlolwa imigqaliselo enokwenzeka yenkampani. Le ndlela izakuvumela ukukhetha isicwangciso esona siphumelelo sophuhliso, ngaphandle kwamava amnandi, okuya kusindisa izinto kunye nezinto zokusebenza.
Yintoni enokukunceda uhlalutyo lwe-SWOT? Ngokwimeko nawuphi na. Ubomi bemihla ngemihla, sihlala sisenza izigqibo eziyinkimbinkimbi, khetha phakathi kwembini imibono ekhangayo, njl. Kule meko, indlela yokuhlalutya i-swot ingafumaneka. Ukuba ucinga ngako, sisoloko sisebenzisa le ndlela yokuhlalutya ebomini bethu, asiyikukugqiba. Ngokuqhelekileyo oku kubangelwa kukungazi ngokubaluleka kwendlela.
Indlela yokwenza uhlalutyo lwe-SWOT?
Enyanisweni, uhlalutyo lwe-swot luvandlakanyo lweempazamo kunye neenzuzo zomntu ngamnye (imeko, impahla). Kwakhona kwi-matrix kuboniswe izinsongelo kunye nokukwazi ukuphumeza ingcamango. Enyanisweni, igama le-swot liqukethe iileta zokuqala zamagama e-matrix ebonakalayo - Amandla, Ubuthathaka, Amathuba, Ukuphatha. Ngethuba lokuqala eli gama lisetyenziswe ngo-1963.
Ngoko, uqhuba njani uhlalutyo lwe-SWOT? Okokuqala, kufuneka uqonde oko ufuna ukufumana ngenxa yoko. Umzekelo, kufuneka ukhethe enye yezithuba ezikhethiweyo. Emva koko kufuneka uhlole nganye yemisebenzi ecetywayo. Ukuba udinga ukwenza uhlalutyo lwe-SWOT lomntu (umzekelo, kufuneka ukhethe indlela efanelekileyo kakhulu yokuphuhliswa), kufuneka uhlalutye iimpawu zomntu onomdla kuzo. Ngoku sifuna ukudala i-SWOT matrix. Bhala phantsi zonke izinto, iingxaki, amathuba kunye nosongelo. Ingongoma yokugqibela kufuneka ishwankathelwe, icwangcise izigqibo ezivela kwiinkcukacha ezifunyenweyo. Masiqwalasele ngokuthe ngqo indlela yokwenza i-matrix ye-SWOT ukwenza uhlalutyo lomntu ukuba akhethe isiqulatho esiphezulu sokuphuhlisa okuqhubekayo.
- Masiqale ngeempawu zakho ezilungileyo. Bhala phantsi yonke into enokuyiqonda ngayo kweli nqaku. Bhala zonke iitalente zakho, zonke izinto ozilungeleyo. Ukunyamekela kwimfundo, izifundo ezongezelelweyo. Musa ukushiya iimpawu zakho ngaphandle - mhlawumbi ungumhlobo omkhulu okanye umququzeleli omkhulu. Khumbula iimpumelelo zakho, eziqhayisa ngokukodwa. Thetha ixabiso, ngakumbi kubaluleke kuwe, iingcamango ongathanda ukuzithumela kwabanye abantu.
- Ngoku bhala malunga nobuthathaka bakho - uthembeke kunye nawe, kodwa ungagxili. Mhlawumbi uhlala uvila, kodwa xa ujongene nomsebenzi onomdla kwaye unzima, usebenze kwaye wenze umsebenzi "ngokugqibeleleyo." Okanye uvakalelwa kukuba uxinzelelo xa uthetha nabanye abantu kwifowuni (uxhulumaniso lomntu, ukuthetha koluntu), zama ukunqoba uloyiko lwakho, kodwa ngoku akukho nto iphume.
- Isinyathelo esilandelayo kukuhlalutya amathuba akho okwenene. Khangela oko unokunikela ngokutsha, nokuba umsebenzi wakho uya kuba semfuno. Ngokomzekelo, wanquma ukubandakanya ubugcisa obububonwayo, kodwa sele sele iviwe ngamawaka ngamawaka ngabalingisi be-Vrubel. Ngoko-ke, funda i-market kwaye ukhangele indlela ingcamango yakho ibe yinto entsha ngayo, ukuba ngubani onetalente yakho eya kubakho umdla.
- Isinyathelo esilandelayo kukuchaza amandla akho xa ufinyelela injongo ethile. Mhlawumbi unamaqabane ongawasebenzisa ukufeza injongo yakho. Okanye uyazi ubuthathaka bakho, onokuziphendulela. Mhlawumbi ubona i-niche engekho mntu uhlala kuyo (umzekelo, eRashiya ubugcisa bomhlaba lukhokelo olutsha, oluphuhliswa ngamaqela ambalwa kuphela). Amathuba akho awanakulinganisela kuphela imisebenzi yobugcisa obucacileyo, unokujonga kwizinto zenkampani osebenza kuyo, mhlawumbi unokwenza into entsha.
- Ngoku kufuneka uchaze iingxaki ozibonayo xa ukhula kwelinye icala okanye kwelinye. Khangela, ngubani okanye onokukunika inkcaso yangempela. Ingaba ngabantu abathile okanye iimpawu zakho.
- Emva kokufumana yonke ingcaciso, kufuneka uhlalutye, uhlakulele iindlela zokulwa nabaqhubi bakho.
Indlela yokuhlalutya kwe-SWOT isetyenzisiweyo, kulo mzekelo ngaphandle kweyomthamo oqhelekileyo, kuyafuneka kwakhona ukubandakanya iziganeko zexesha elizayo - izenzo ezinokwenzeka zokuncintisana, ukusabela kwabantu abasondeleyo (abathengi), njl.