Ukunyaniseka - iindlela zokwandisa ukuthembeka kwabathengi

Ibhizinisi elitsha lijongene nemingeni emininzi:

1. Ukutsala abathengi abatsha. Yona yindleko kwaye iyinkimbinkimbi.
2. Umbutho wenkonzo. Lo msebenzi ubandakanya inkqubo yobugcisa yokuthengisa impahla okanye ukubonelela ngeenkonzo kwaye kuxhomekeke ekubeni umthengi uya kubuya kwinkampani okanye cha.
3. Ukuthembeka komthengi. Impumelelo kunye nophuhliso lwenkampani ngokuxhomekeke ekubeni bangaphi abantu ababuyela kwimpahla okanye iinkonzo.

Kuthembekile?

Ukuba uthabatha amanani kwi- start-ups , kubonakala ukuba ama-80% amabhizinisi avaliwe kunyaka wokuqala. Kucacile ukuba, abazange bakwazi ukukwenza abathengi babo bathembeke. Abathengi banelisekile babuyele ekuthengeni kwakhona kwaye baqiniseke "ngamagqwetha" alo mzobo. Makhe sibone ukuba kuthetha ukuthini ukunyaniseka. Ukunyaniseka kuku:

• isimo sengqondo sengqondo sabathengi kwiimpahla okanye ishishini;
• ukuzibophelela ngokomoya;
• ukuthembela ngokupheleleyo, kungakhathaliseki ukuba yintoni imeko efanelekileyo kakhulu yabathengisi;
• ubudlelwane obude.

Ukunyaniseka ekuthengiseni

Ukuthengisa nayiphi na inkampani kufuneka kugxilwe ngokukodwa ekutheni abathengi bayo bagxininise kwakhona kuba iindleko zokugcina abathengi ziba ngaphantsi kwama-5-10 kunokutsala abatsha. Ukuba imveliso okanye inkonzo inexabiso elikhangayo, umgangatho ophezulu, inkqubo yokuthengisa isebenza njengewashi, kwaye ishishini elinjalo liya kukhula. Ngoko ke, umsebenzi oyintloko womthengisi awukhenkethi kuphela abathengi, kodwa nokugcina. Ukwenza oku, sebenzisa:

• iibhonasi;
• izipho;
• izabelo.

Novelwano luya kuba:

• shishini;
• mveliso okanye uphawu lokuthengisa;
• ba sebenzi.

Ukuba kukho iziqendu ezimbini zokuzibophelela ngexesha elifanayo, ke oku kukunyaniseka kabini, okwandisa ukuzinikela kunye nenzuzo yoshishino. Wonke umthengisi kufuneka alwele ukwaneliseka ngokupheleleyo-xa abathengi bengathandi nje kuphela imveliso okanye inkonzo, kodwa nabasebenzi kunye ne-shishini lonke.

Yintoni ukunyaniseka kwabaxhasi?

I-intanethi iye yandise amaxesha amathandathu ngamaxesha angamashumi amahlanu - iimpahla zingafumaneka lula nakwiyiphi na idolophu yelizwe. Ngenxa yoko, kumzabalazo womthengi, iinkampani ziphuhlisa iinkqubo zokunyaniseka ngokupheleleyo. Kuyini ukunyaniseka kwenkampani? Esi simo sengqondo somthengi kwiinkampani, ngokusekelwe kwintsimbi yokufakela imvakalelo. Umthengi onyanisekileyo ukhetha inkampani, nokuba:

• iimpahla zibiza kakhulu;
• iindleko ezininzi zokuthumela;
• kufuneka ulinde ukufumana iimpahla.

Ukwandisa ukunyaniseka kwabaxhasi

Zininzi iindlela zokwandisa ukuzinikela kwabathengi kwiinkampani. Kodwa ukuba sikhetha eziphambili, ezi zinto zilandelayo zichaphazela ukunyuka kokuthembeka kwabathengi:

• umgangatho wemveliso okanye inkonzo;
• isantya sezonxibelelwano (ngokukhawuleza ukuba umnxeba wabuya emva kokushiya isicelo, ngokukhawuleza ukuba impahla yathunyelwa);
• indlela kunye nokukhawuleza iingxaki zazisombulula ngayo;
• ngcebiso;
• inkonzo enhle ngaphezu kokulindela (kusenokumomotheka, isipho esingalindelekanga, iingcebiso zengcali ekuxazululeni iingxaki ezingahambelani nemveliso okanye inkonzo).

Iintlobo zabathengi abathengi

Ukunyaniseka kwabathengi kuhlulwe:

1. Ukuziphatha . Olu hlobo lolwalamano lukwahlukana nokungabikho kokuthinteka ngokomzwelo , Ukuthengwa kwenziwa ngepembelelo yentengiso okanye "ixabiso elihle." Ukuhlola, izikhombisi ezifana:
   • ubungakanani bokuhlola isayizi;
   • ukuthenga ngokuphindaphindiweyo.
2. E ya ziwayo . Ihambelana ngokuthe ngqo kunye nenxalenye yomoya. Esi sibonakaliso sibonisa ukhetho lwabathengi, uluvo lwabo. Umthengi ubandakanyeka kakhulu kwi-brand kwaye wenza ukuthenga rhoqo.
3. Idibeneyo . Isibonakaliso sokunyaniseka okuhlanganisiweyo sidibanisa ukuziphatha nokuqonda kwaye sibonakalisa ngokupheleleyo isimo sengqondo sabathengi kwisiphakamiso senkampani.

Ukunyaniseka kokunyaniseka akucaci, kodwa umsebenzi oyintloko naliphi na ishishini ukuba lifuna ukuhlala liphumelele kwaye liphumelele. Isisombululo sayo kufuneka sitsalwe kakhulu kwimithombo yabantu kunye nemali kwanoma yiphina inkampani. Abathengisi baseRussia bazama ukutsala abathengi ngezaphulelo ezinkulu kunokuba baqalise inkqubo yokuqhotyoshelweyo.