UWan West uhlala efuna ukuzithetha, ngoko ke isigqibo sokuzizama ngokwakhe kwindima yefenitshala yombumbi ayizange imangalise umntu! Abathengisi baseScandinavian isebe le-IKEA kunye nehlazo elimnandi bathabatha umrhumo we-rapper kwaye benza i-adversi egqibeleleyo malunga nesihloko sokusebenzisana.
Udliwano lwe-Kanye West kwi-BBC Radio One aluphakamanga nje kuphela kwinkampani ephumelelayo ye-PR yomenzi wefenitshala yaseScandinavia IKEA, kodwa kunye novavanyo olunomdla ebomini we-rapper. U-Kanye wathetha kwi-interview yakhe ngengcamango yeprojekthi ezayo:
"Simele sisebenze kunye!".
Ngentwasahlobo yalo nyaka, umxhasi kunye nomntu oshishino ophumelelayo, watyelela i-ofisi yeNtloko ye-IKEA kwisixeko saseSweden sase-Elmhult. Ngokwe-Kanye, i-minimalist ingcamango yebhenki ihlanganiswe ngokupheleleyo neengcamango zophuhliso kunye nokufakwa kwayo kwihostele zabafundi kunye neekholeji. Umnini-shishini uyathemba ukuba okwenziweyo kunye nokwaneleyo kwintsika yefowuni yeefayile IKEA inokuyiphumelela abaphulaphuli abajoliswe kuyo.
Funda kwakhona- Le ngxaki: Kim Kardashian amaxesha angama-9 abanjwe ukukopisha imifanekiso yeCher!
- U-Taylor Swift ngokokuqala ngqa kwiminyaka emibini wapapashwa
- Umculi udonsa abalinganiswa abadumiweyo kunye neethathu, kwaye awuyi kuwatshabalalisa amehlo abo!
Imfazwe phakathi kwabaphathi be-PR yeKEA kunye noWan West: ngubani na?
Abathengisi IKEA abazange bahlale kude noxoxiswano lwentetho kwaye bagqiba impendulo enyantisayo, kwindlela yaseKhan West. Kwiphepha elisemthethweni le-brand kwi-Facebook, bafaka umfanekiso weprojekthi yokwenza umdibaniso onokubambisana - ibhedi e-6 "Yeezy". Iingxelo zifanelwe ingqalelo ekhethekileyo -
"Hayi, Kanye, sinovuyayo ukubona into onokuyicinga ngayo. Siyakwenza udume! ".
Ingcamango yokusayina iposi ayikho ngengozi, i-IKEA icatshulwa kwividiyo yeengoma eziDumile. Ukuba umntu ukhohliwe, ngoko kubonakale uhamba noRihanna, uKim Kardashian, Taylor Swift, uCainlin Jenner, uDonald Trump kunye nobuntu obuqilileyo. Ngesinye isikhathi, ividyo yavusa isikhalazo esikhulu ngenxa yegama elithi "Ndiyenze le ngqungquthela eyaziwayo!" Yongezwa ku-Taylor Swift, eyayixhaswa yiingcali ze-PR ze-IKEA e-Australia.
Ngelixa lingaziwa ukuba umculi, owaziwayo ngokunyaniseka kwakhe, wasabela njani, kodwa bayaqiniseka ukuba impendulo iya kukhanya nje!