Ukuthatha izicathulo eziphathekayo, izicathulo ezisebenzayo, ngamnye umfazi ubeka ingqalelo kwi-brand. Kwiminyaka engaphezu kwe-70, izinto ze-wardrobe ze-brand yase-Austrian zithandwa. Ngokukodwa ngokuqhelekileyo, amantombazana bakhetha ukhenketho kunye neentlanzi zeHogl. Banobuchule obuninzi kunye neempawu, ke kutheni bathandwa eRussia nakwamanye amazwe aseYurophu.
Umlando weBrithani
Ukuba sithetha ngezicathulo eziphezulu, ngoko amantombazana amaninzi "umgangatho" unxulumene nemveliso yegama elidumileyo leHogl. Ukuthenga izicathulo ze-ballet, izibhothi okanye izicathulo zalolu hlobo, awuyikungabaza ukuhlala kwazo. Baza kudlula iminyaka emininzi. Kwaye emva kokuba iisokisi ezinde azilahlekelwa yi-aesthetics. Iyintoni imfihlelo yezicathulo?
Umsunguli weentengiso zehlabathi wayengumfana oselula kunye nobutyebi. Wafaka iinzame ezininzi, imali kunye nemigudu yokwenza izihlangu zakhe zinegama elihle kwaye zaziwa kulo lonke elaseYurophu. UJosef Hegel, eneminyaka eyi-14 ubudala, waqala ukusebenza njengomfundi wabafundi abancinci. Wafunda nabo, wenza ubugcisa obuhlukeneyo wokwenza izicathulo.
Emva kweminyaka embalwa nje, ngowe-1935 wakwazi ukudala umkhiqizo wakhe, apho waqala ukuvelisa iimpahla ezintle. Zonke iimveliso zenziwe yedwa, emva kancinane ndaqala ukudibanisa nabanye abenzi bamabhokisi. Ngethuba elifutshane, ishishini lakhe laba likhulu kunedolophu. Kwiminyaka engama-40, yayeka ekuphuhlisweni, njengoko umseli waqulunqwa emkhosini.
Emva kweMfazwe Yehlabathi Yesibili, uJosef Hegel wabuyela emsebenzini wakhe. I-brand Hogl yaqala ukuphuhlisa. Kwiminyaka emininzi umbane ube ngowona mkhulu kunabo bonke e-Austria, kwaye izicathulo ziye zaziwa kakhulu ngaphandle kwelizwe. Ngowe-1964, iimveliso zalo mvelisi zithengiswa kwintsimi ye-USSR. Uninzi lwabantu basekhaya baxabisa izicathulo zexabiso laseAustria kunye novuyo, baziqhenyce ngokuzithobela.
Namhlanje udumo lwebhanki aluvumelekanga kwaye lungenasiphako. Iiflethi ze-Hogl ze-ballet, naphezu kweendleko eziphezulu, zithandwa ngabasetyhini banamhlanje befashoni. Nabani othe wathenga iimveliso zale bhanya unokuqinisekisa ukuba unaphakade. Iimodeli ziyingcali, zihlala ziphuma ngefashini nangaphandle kwexesha. Yaye umgangatho uvumela ukuba ubenxibe iminyaka emininzi kwaye ujabule kwimveliso yeemveliso.
Iimpawu zeHogl Ballet
Ukukhetha izicathulo zalolu hlobo, kufuneka ukwazi izibonelelo zalo. Iimpawu zebhalethi - ezininzi. Oku kwenza ukuba kube lula, kusebenze kwaye kube lula. Ezi mpawu ziquka ezi zinto zilandelayo:
- ukuxhatshazwa kwebhokisi le-Black Hogl kuvumela ukuba badibaniswe nemifanekiso eyahlukileyo. Iingqayi zinokudibaniswa lula kunye nezambatho zezitayela ezahlukeneyo . Ukukhethwa kwezicathulo ze-ballet kukuphumelela kwaye kuya kuhlala kufanelekileyo;
- umenzi ugcina yonke i-teknoloji yokuvelisa amabhantshi, ukujonga iindwendwe, iiflethi ze-ballet ziza kuhlala zihamba;
- iindlela ezintsha zokulungelelanisa zivumela ukuba uvelise iimveliso ngeentlobo ezahlukeneyo zeenyawo. Intombazana nganye okanye ibhinqa liza kuthatha izicathulo ze-ballet ezikhululekile kuye;
- ukuthunga iimveliso zetekisi, umenzi usebenzisa kuphela izinto ezibonakalayo: ikhwalithi ephakamileyo. Kwaye kwiiqoqo zokugqibela iifleks ze-ballet zanikwa iingubo zengubo. Izinto eziphathekayo zenza iimveliso zingenawo amanzi. Ngelo xesha, isikhumba semilenze singakwazi "ukuphefumula";
- ukulungelelana kunye nokuthuthuzela, iiflethi ze-Hogl ze-bhotela zibonelelwa ngekhanda lokwenene lesikhumba ;
- Ukongeza kwimigangatho ephakamileyo, izicathulo zeen brand zibukeka ngendlela ebonakalayo. Imveliso inikwe iintlobo ezahlukeneyo zokuzihombisa. Kukho zombini izicathulo, izicathulo ze-ballet ezimfutshane, kunye nezicathulo ezinamaqhekeza kunye namaketanga. Inzala ekhethekileyo ngexesha langoku libangelwa yimveliso enezixhobo ezibukhali. Ngentsebenziswano enobuchule kunye neengubo, baya kunika umfanekiso wesithandane kunye nokubonakala okunzulu, okufana nezoshishino.
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