Igraff Diamonds Limited iqalise ishishini layo ngo-1960. Yayisungulwa ngumdlali omdala onetalente osele minyaka eyi-16 wayidala umkhiqizo wakhe wokuqala - isandi. UMasipala wasebenzisa ixesha elide ekufundeni ukusika amatye, ngoko ekuqoqweni kweeGoff jewellery kukho ezininzi zamatye amakhulu amakhulu.
Nangona ulutsha lenkampani, sele luye lwazibonakalisa ngesandla esona sikhulu kwaye lwafumana intlonelo kubathengisi bezinto zokugqoka. I-brand isebenzisana neenkampani ezinkulu ze-diamond zeDam Beers. Yidayimani yinto efunwayo yecala eliyigugu. Kubalulekile ukuba uqaphele ukuba iGraff ubeka inombolo yokuchonga kwidayimani nganye. Inombolo ingabonwa kuphela ekukhulisweni kwe-10x. Lo ngumqondiso weemveliso eziphezulu.
Iigrafu ezivela kwi-Graf brand brand
Ukugqwesa kuzo zonke iingubo ezivela kwi-Earl ngamatye amakhulu. Umdali wezindlu zobungcweti, u-Lawrence Graff, ukholelwa ukuba umsebenzi oyintloko wokunquma ukugxininisa yonke into enhle, ubungcwele kunye nobuhle beli litye. Isakhelo samatye senziwe ngesandla, ngoko uzuze umphumo obalaseleyo - imigca echanileyo kunye noyilo olulodwa.
Kwiqoqo leNdlu yeZigcoba ungabona amasongo kunye namacici ngeemayinithi ezinkulu, eziqingqiweyo ezimhlophe, imibala eluhlaza okwesibhakabhaka nephuzi. Kukho neendlela ezininzi zokunqunyulwa:
- enemibala;
- oval;
- "Ashere";
- emerald.
Phakathi kwezinye iingubo zikaGraff zikwahluke ngobukhulu obukhulu bamatye okanye ukusabalalisa okuninzi kwedayimane, ukusuka ngaphantsi kwexesha apho isiseko asibonakali.
Ngoku kutshanje, i-brand yaqala ukuvelisa imizila emininzi yobunxibe, nganye leyo eneempawu zayo. Ngokomzekelo, iqoqo leButterfly liye lahlukelelwa nguyilo lwe-Graff. Kwizinto zobunxibe zalo mgca weigcoko, ugxininiso alukho kumatye, kodwa ngokubunjwa ngokwawo. Amacici, amabhonkco, iintambo, amasongo afana nokukhanya, izibhabane zomoya, ezibandakanya inani elingenakubalwa lamatye anqabileyo.
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