Uxano lwaseFransi luphawu lweBrithani, olwenziwa ngo-1969 nguStefan Marx. Ekuqaleni, ingqondo ye-entrepreneur yayisisitye esithobekileyo, apho ungathengela iingubo zabesifazane. I-Stefan yabo uMarx isetyenziswe ukuze ilandelwe. Nangona kunjalo, ishishini laphuhliswa ngokukhawuleza, ngoko ke wanquma ukwandisa uluhlu lokutsala kunye namadoda. Ngomnyaka we-1972 kwakukho iqoqo lokuqala lezambatho zamadoda phantsi kwegama lokuthengisa loFrentshi. Nangona ixabiso lentando yesininzi, lalifani nelo xesha, ngoko kuthengiswa ngokukhawuleza. Impumelelo yaphefumlela uStefan Marx ukwenza iimpahla zabasetyhini nabantwana kuzo zonke izihlandlo. Kubalulekile ukuba uqaphele ukuba i-French Connection izambatho zabantwana zihluke kumntu omdala kuphela ngobukhulu. Ukulungiswa kwayo, umyili wayesebenzisa izinto ezifanayo kunye neepatheni.
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Ukukhwabanisa
Emva kweminyaka emithandathu, uStefan Marx wamenywa kwinkampani yakhe uNicole Fari owayenomsebenzi onetalente, owayekade esebenza kunye neenkampani zaseNtaliyane nezamaFrentshi. Waba ngumyili oyintloko we-brand Connection brand. Kodwa ukuveliswa ngenxa yokwehla kwamandla okuthenga kuye kwayeka ukuba kufuneke, oko kufaka inkampani kwinqanaba le-bankruptcy. Iminyaka elishumi yokuzama ukubuyisela kwakhona uphawu lokuthengisa kodwa laphumelela. Sekuqaleni kweminyaka engama-90, uphawu lweFrench Connection lwaluphinde lukhokele kumashishini aseFritish. Ukubuyiselwa kunye nomkhankaso wokukhangisa kakhulu, owawunobungqingili, wancedwa kulo. Inkampani yeFrancis Connection yaqanjwa ngokutsha ukuze ifakwe. Kule nto elula, ekuboneni kokuqala, imfutshane (Xhosa Connection United Kingdom), eyabhalwa kwiibhokisi ezisezantsi, abaninzi babona igama eliwela phantsi kocando. Yonke ayayi kuba yinto, kodwa kwiprogram yokupapasha le nto yayisigxina. Kakade, oku akunakushiywa ngaphandle kokunakwa. Abantu baseLondon bekhalaza ngokugqithisileyo okuwafihla kwiibhilidi ezinkulu. Ngoxa iinkqubo zaqhubeka, iimpahla zokugqoka, izihlangu, iigoksi kunye neengqungquthela Iifanethi zesiFrentshi zanyuka njengamaqebelengwane ashushu!
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Iintengiso zentengiso zenze umsebenzi wazo. Ingeniso yenkampani ibe yinto enhle. Iimodesi kunye nabasetyhini befestile babelinde kwimigca yokuthenga ingubo, izicathulo okanye i-T-shirt yeFrench Connection enegama elincinci. Namhlanje, ibhendi yaseBrithani inemibandela eyahlukeneyo evumela ukuba uvelise izambatho, izixhobo, izicathulo kunye neziqhumiso, kodwa kunye neziyobisi ezinxilisayo kunye neenkhondom.
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Ndiyinkampani yeFrench Connection kunye nesiteshi sam somsakazo. Kodwa ngo-2006 i-brand kunye nomnye umkhankaso wokukhangisa malunga namantombazana amabini oqhelwano lwesondo olungenalo wesithethe wafumana kwakhona kwi-epicenter ye-scandal. Kucacile, isihloko sesiqhumane siphelile. Namhlanje, iimpahla zenkampani yaseBrithani zihamba phantsi kwegama loqobo lweFrench Connection.
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Isicatshulwa
Izambatho, ezidalwe ngabaqulunqi bempawu zaseBrithani, ziphezulu zomgangatho. Yenzelwe ubomi bemihla ngemihla. Ubungakanani beminyaka apho iimveliso zentengiso zibalwe zifikelela kwiminyaka engama-35 ukuya kuma-40, kodwa abafazi abadala baya kukwazi ukuzalisa i- wardrobe yabo yesiseko . Izambatho, iiplantshi, iifestile kunye neemputshane kukuvumela ukuba wenze imifanekiso yemihla ngemihla , egcwele umoya we-UK, kunye nezicathulo, amabhotile, amaqhosha, ilahleki, i-slip-ons nezidada. Inyaniso yokuba iimveliso zolu hlobo zifanelwe ziinkcazo ezibonakalayo kwiinkwenkwezi ezidumiweyo kwizitalato zedolophu kwiingubo ezivela kwiFrench Connection.
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