Imbali yokwakheka kwe-ADIDAS Inkampani ayikho into engekho ngaphandle kwe-adventurism okanye idrama. Intsapho yaseDassler, sele igqibile ukuqala ukuthunga izicathulo zezemidlalo, ekuqaleni isebenzisa amathayi emoto endala kwimigangatho yemveliso yazo. Emva kweMfazwe Yehlabathi yesiBini, abazalwana bakaDassler banquma ukuhlula ishishini lentsapho. UAdolf Dassler wasebenzisa igama lakhe egameni lenkampani yakhe, kwaye ukususela ngoko i-Adidas Inkampani iye yaba ngumqhudelwano rhoqo kwiNkampani yasePuma, omnye wabasunguli abaye waba ngumzalwana wesibini, uRudolf Dassler. Nangona ku funeka kuqatshelwe ukuba lo khu phiswano luye lwazuza kuphela abaxhasi beendlela zokuphila ezikhutheleyo, ukunyanzelisa abavelisi ukuba bathuthuke ngokukhawuleza umgangatho weemveliso zabo. Isiqinisekiso esilandelayo sesi sibonakaliso sezemidlalo "i-Adidas 2014" kwiLonto leMidlalo yaseLondon.
Adidas - izinto ezintsha 2014
Iinjongo eziphambili ekuphuhliseni imidlalo yezemidlalo zifana neendlela ezifanayo ezisisiseko zemoya, ebonakaliswe ngokucacileyo ngumboniso waseLondon we "Adidas 2014". Umboniso washiya umvakalelo we-extravaganza njengendlela yokwenza umboniso (umboniso wanamhlanje ngomculo wombala obalaseleyo, izixhobo ze-acrobatics kunye neplastiki yangaphambili) kunye nomxholo wokuqokelela ngokwawo (kwiimodeli zabo abalobi bakwazi ukudibanisa isitayela esingenakuthenjwa, umsebenzi wesintu kunye noyilo olumangalisayo). Ngokubhekiselele kwizinto eziphambili zezemidlalo kunye nezicathulo kulo nyaka, apha siyakwazi ukuxubusha ukuxuba okuqhelekileyo kwenkcubeko kunye nezinto ezintsha zanamhlanje:
- Enye yeendlela eziphawulekayo ze-Adidas ngowama-2014 yi-multilayer. Iifutshane kunye neengubo zambethe phezu kwe-elk, kwaye eziqongweni zidibaniswe neT-shirt ezininzi. Uninzi lwezinto ezikulo mgca zilungelelene ngokufanelekileyo, ukwenza ukuba kunokwenzeka naziphi na iimvavanyo kunye nokudibanisa.
- Ngokwenene, imizekelo yenziwe ngesitayela se-unisex , kodwa kukho izinto ezincinci zowesifazane ezinokufaka ngokufihlakeleyo, iintambo zokuhamba kunye nesitayela esifutshane.
- Ngokwezicwangciso zombala, iimbumba ezicacileyo ze-burgundy, i-pink, i-lilac, kunye nemibala eluhlaza okwesibhakabhaka ibalulekileyo. Kwaye umbala wokudibanisa uhlukeneyo: i-"top" eqaqambileyo inxulumene ne "phantsi" emnyama, okanye ngokulandelana; okanye i-Adidas yendabuko yamacandelo amabini kwiimpawu ezikhankanyiweyo kwimvelaphi emnyama okanye emhlophe jikelele. Isisombululo esifanayo sombala siphinde sithathwe ngezicathulo: i-Adidas 2014 i-sneakers ihlukaniswe ngophanya-lambili olukhanyayo kunye noluhlu olufanayo lombala olubukeka lulutsha ngendlela nesitayela. Nangona kunjalo, kunye nemibala "enamahlombe", abaqulunqo basebenzise ngokubini i-palette yasekuqaleni emnyama kunye neyemhlophe kwaye, kule nyaka ihamba ngemfashini, uluhlu lweetel ze-pastel. Ukukhokelela kukho i-cart-tartan, imibala emibili yemifuno yemifuno, kukho iibrafu ezimbalwa kunye neenkomfa.
I-Adidas - iqoqo lehlobo lasehlobo-ehlobo
Ukuqokelela i-Adidas entwasahlobo-ehlobo ka-2014 kukukhethwa kwezambatho eziphathekayo kunye nokusebenza kwezambatho zokukhanya (iimvula, izixhobo zokuzonwabisa, izambatho zezemidlalo, ukugqoka iimfutshane kunye neengubo), izicathulo zasehlotyeni, iishukumo kunye neengubo. Enye yemifanekiso ehambelana nefestile yeqoqo lasehlobo kwakubhalwe ukuprintwa kweentyantyambo emhlophe kwimimandla yamanzi kunye ne-windbreakers, kunye ne-summer lightweight version ye-suit suit. Ngexesha elifudumeleyo, ibhulukwe yezemidlalo yaguqulwa yaba yintlanzi yee-capri, kwaye ijekethi yafumana imikhono emfutshane. Phakathi kweebhendi ze-Adidas 2014 ezilawulwa ngamamodeli emcimbini (musa ukulibala ukuba le nto "yokuhamba" ukhetho, kunye nemidlalo abayiyi kusebenza), zombini imibala eqaqambileyo kunye ne-pastel eneentsimbi okanye ukufakwa okukhanyayo, kunye neenqwelomoya ukupapashwa okufanayo kunye nenyani kwisikimu sombala omhlophe-obomvu okanye omhlophe. Kwiimpahla zokuhlamba, iikomityi zentantathu zingumdabu wecala, kwaye iingubo kunye neengubo zenziwe ngeembala ezilishumi eziphezulu kulo nyaka.
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