Indalo yendalo kaNike yaqala ngo-1964, xa umfundi eYunivesithi yaseOregon kunye nomgijimli wecandelo elifutshane lemifutshane emifutshane uPhil Knight, kunye noMthetho uYilwayo uBillerman oqeqeshiweyo, wenyuka ngesicwangciso esilungileyo sokuthengisa izicathulo ezinobulunga kwaye ezingabizi. Ngaloo nyaka, uPhil waya eYapan, apho watyikitya isivumelwano kunye ne-Onitsuka ekunikezeni izitebe eziya e-US. Iintengiso zokuqala zenziwa ngokukhawuleza kwisitalato ukusuka kwi-micro-van ka Knight, kwaye iofisi yayigaraji. Emva koko i-firm existed under the name Blue Ribbon Sports.
Kungekudala, uPhil noBill bahlanganiswa ngumdlali wesithathu kunye nomphathi wezeentengiso uJeff Johnson. Ngombulelo kwindlela ekhethekileyo, wandise ukuthengisa, kwaye watshintsha igama lenkampani e-Nike, ebiza inkampani ngokuhlonipha unkulunkulukazi onamaphiko wokunqoba.
Ngomnyaka we-1971, kwimbali ye-Nike, kwenzeka isiganeko esibalulekileyo-kukuphuhliswa kwe logo ekhoyo namhlanje. "I-Roscherk" okanye iphiko le -kazikazi likaNike laqulunqwa ngumfundi kwiYunivesithi yasePortland - iCarolina Davidson, owathola imali ethobekileyo eyi-$ 30 kuphela yokudala indalo yakhe.
Izinto ezintsha
Kwimbali ye-brand ye-Nike, kukho izinto ezimbini ezibalulekileyo eziye zazisa impumelelo ethile kunye nokuthandwa kwi-brand. Ukukhula okukhawuleza kokuqala kwenkampani kwaqala ngowe-1975, xa uBill Bowerman ekhuphuka kunye nenkunzi edumiweyo ekhangele intsimbi yomfazi. Yiyo yinto entsha eyenza ukuba iqumrhu liqhubekele kwiinqununu kwaye zenze i- Nike sneakers izihlangu ezinokuthengisa kakhulu eMelika.
Ngomnyaka we-1979, iNike yayinezinye iinguqulelo zokuphucula: i-cushion eyakhelwe emoyeni eyongezelela imigca yeenkonzo zesihlangu. Olu lutsha, olwenziwe ngumninimzi womoya uFrank Rudy, lube sisiseko sokudalwa kwehlabathi elidumeleyo, iindidi eziqhelekileyo zeNike Air sneakers.
Yethu imihla
Namhlanje, uphawu lwe-Nike luphawu lwezemidlalo, kwaye imbali yalo namhlanje icebile kwiinyaniso ezithakazelisayo. Ngokomzekelo, kwikamva elisondeleyo inkampani ineprojekthi ehlangeneyo kunye ne-Apple. Bonke baya kukhupha ubuchwephesha-ubuchwephesha-lawa mabhinqa kunye nomdlali onomculo oxhunyiwe omnye komnye.
| | | |
| | | |
| | | |
