I-Italigan brand Eleganzza ikhiqiza iibhegi eziphezulu, izikhwama kunye neiglavu ezenziwe ngesikhumba soqobo. Uphawu lwasungulwa ngo-1991 ngumenzi wefestile onetalente uBenututo Arno. Igama elithi Eleganza ligama ngokulandelelana kweminye yeempawu ze-mosaic. Ngomnyaka we-2008, umyili okhokelayo we-brand wanikezelwa ibhaso elikhethekileyo kwindlela yefestile yeTaliyane yoLimo lwe-Italiyali ye-creative series kunye neengxowa zonyaka we-2008.
Eleganzza izikhwabanxiwa : ibali lempumelelo
Ukusuka kwiiqoqo zokuqala i-brand ikhethe isitayela esicacileyo nesicacileyo. Inkampani isoloko iqalisa ubuchwepheshe obutsha bokugqiba kunye nokulandelela ngokucophelela iimeko zehlabathi. Xa ukuthunga iimveliso ezisetyenziselwa isikhumba esona sikhulu, sidlulise amadididi amanyathelo okucwangcisa, kwaye ukhusela izilwanyana zamanani zinika izikhwama ze-leatherette.
Iingxowa zabesifazane zika-Elegance zaba zixhaphake kangangokuba abaninzi abakhiqizi abanokukhathazeka baqala ukukhupha iimveliso zabo phantsi kwezinto eziphathekayo. Indlela yokwahlula isikhwama esenziwe ngesikhumba sangempela ku-Eleganzza ukusuka kumgangatho wobungakanani? Kukho iimpawu eziliqela:
- Izinto zokufakelwa zinokushicilelwa ngokubhaliweyo kweZZ logo kwizinto ezincinci ezinjengombane wombane, izibophelelo kunye nezigodo zokuhlobisa;
- kwicala langaphambili lesikhwama kukhona i-logo Eleganzza, nangaphakathi - ilebula kunye nencwadi ethi "Yenziwe e-Italy";
- kwi-lining kukho ukubhalwa kunye negama lophawu;
- kwisethi epheleleyo kwingxowa kukho isikhwama sokugcina kunye nomqondiso wokurhweba;
- yonke imibhalo nemidwebo - kunye nangaphandle kweziphene.
Kwaye ngokubanzi, izixhobo zokusebenza ezibonakalayo zibonakala ngokukhawuleza. Ukujonga okukhawuleza ukujonga kwiphepha lesikhwama, kwaye uyaqonda ukuba lo mveliso wesiTaliyane.
Iingxowa zeebhokhwe zowesifazane Eleganzza: isitayela senkampani
Kwaye nakwiiqoqo zokuqala zebhanki isimboli esicacileyo nesicacileyo sekhontrakthi yonyulwe. Ngaphandle kwemibala yemveli emnyama nemhlophe, iimveliso zenziwa ngokungaqhelekanga okombala okomfusa, ohlaza okwesibhakabhaka kunye ne-yellow shades. Kwizinto zokubhabisa kweengxowa zaseNtaliyane Eleganza kukho le mihlobiso elandelayo:
- umgca;
- iinqwelo;
- iingxoxo;
- Ukwahlula okugqamile;
- iipokethi kumagnet.
Unyaka ngamnye iingxowa zeenkampani ze-Eleganza zinikezelwa kwiiqoqo ezintsha. Kule ngongoma, abayili bempawu bazidala izitayela zokuqala kunye nokuhlobisa iibhegi ngemibala ethile.
Ukuba uhlalutya ukuqokelela ngokutsha kwegama elibizwa ngokuthi iCaravella, unokuziva udibanisa i-motif yaseMedithera kunye nomoya wesipoti waseNaples. Iqoqo iqulethe i-honey honey, i-coral, ne-pink shades, icatshulwe ngumbala ogqithisileyo womsinga wolwandle. Amafayili ekhontrakthi aya kuqonda "inhlanganisela yolwandle" yoluhlaza, obomvu nomhlophe. Ilayibhile yenkampani yomgca weCaravella yenza "i-knot yolwandle", isetyenziswe kwizixhobo kunye neengqungquthela zeengxowa.
Ukuhamba okuthakazelisa kakhulu kwenziwe ngumqondiso we-Elegance, ukuhlawulela enye yeqoqo yayo yeiglavu kunye neengxowa kumabhinqa aseItaliya aqhelekileyo aphefumlela umyili we-brand. Kwiqoqo, elowo wababhinqa lihambelana nesambatho sekhadi, ngoko zonke iibhegi zihlukeneyo ngokwemvelo nganye yala maTaliyane:
- Catherine de 'Medici. Umntu uthanda uthando lwe "Iifomo". Ibhinqa laseNtaliyane libonisa uthando, ubuhle kunye nesimo sengqondo. Ukhetho lwakhe lugcwele imibala ejulile, enikwe kwiiqoqo ze-Elegance.
- Sophia Loren . Impumelelo ye "Peaks" ifakwe. I-Queen of Italian cinema iyakwenza lula izigqibo kwaye idlale ngemithetho yayo. Izikhwama zalo mgca ugxininisa isimo esiphezulu kwaye senze umfanekiso weshishini lomfazi.
- Laura de Nov. Ubuntu buntombi "Bubi". Ngomnye wemifanekiso enobunzima kwiinkcubeko, ngoko ke ukuqokelela kwayo kubonakaliswe izixhobo ezixubileyo, ukuprintwa kwembali enkulu.
- Gioconda. Le yimfihlelo yoMnqamlezo. Iimfihlakalo zayo sele zitsalise ixesha elide kwizenzululwazi kunye nabaculi, bengashiyi mntu. Iimodeli ezithandekayo zalo mgca zenziwe ngesikhumba se-reptile okanye nciniba. Bawugubungela umnini wabo ngeempepha zomlingo.
| | | |
| | | |
| | | |
