Ulwalamano oluphakathi kukaNike noDrakake luya kupheliswa njani?

Ngokuqhelekileyo kwiiprogram ze rap rap, isithunzi ne logo Adidas saqala ukuvela. Amafayili omculi ixesha elide ayazi ukuba ixesha elide wayegqoka kuphela iingubo zeNike, kwaye i-Adidas yayiyinkokheli ye-Kanye West. Ngoku iimeko zitshintshile kwaye uDrakake akafihla "iinqaba ezintathu" kwimifanekiso yakhe epapashwe kwi-intanethi. Ngoko ngeveki yokugqibela, abasebenzisi babone iifoto ezimbini ngelo xesha, apho umbukisi wabonakala kwi-Adidas ibhantshi. Kwenzekani? Ngaba uDrake ugqiba ukuthengisa uphawu lwakhe oluthandayo "lwezinto ezintathu"?

Ukupapashwa kwi-champagnepapi (@champagnepapi)

Khumbula ukuba ngo-2016, uDrake uthumele nge-akhawunti yakhe umfanekiso kwi-T-shirt yasePinethi ye-Italian Club Juventus. Wonke umntu uyazi ukuba ezi T-shirts ziveliswa yi-Adidas. Nangona kunjalo, u-Aubrey usebenzisa i-logo ye-brand ekhethiweyo ye-Photoshop kwaye wayesehlala ethembekile ku-Nike.

Ukupapashwa kwi-champagnepapi (@champagnepapi)

"Umdlalo kwelinye isango"

Kodwa, ngokusobala, ukuza kube yimhla, imeko yatshintshile kakhulu kwaye umvakalisi waseCanada akayikufihla oko i-Adidas enxiba kwi-instagram okanye kwimpilo yemihla ngemihla. Kungekudala, uDrake uye wabonwa ngokuphindaphindiweyo kwimidlalo yezemidlalo, kunye ne-YeezySeason 4. Iingqungquthela ezininzi, ubudlelwane kunye nomkhwenkwe wakhe othandekayo kuya kupheliswa ngokupheleleyo, nokuba u-Aubrey akahambelani ngokufanelekileyo kunye ne-Adidas. Ngendlela, uKhan West ngo-2013, phantsi kwecwangciso efanayo, wagqiba isivumelwano sakhe nale nkampani yaseMerika. Kamva, u-rapper wavuma ukuba ngobudlelwane noNike, akazange azive inkululeko eyimfuneko, ebonise ngomsebenzi odibeneyo. Kungenzeka ukuba uDrake unamabango afanayo kwi-brand, kuba umculi wase-American hip-hop ekhupha iqoqo elilandelayo kunye nenkxalabo yaseJamani, uAubrey ukususela ngo-2014 kunye no-Nike uye wakhiqiza kuphela imodeli emithathu kweso sivumelwano.

Funda kwakhona

Kubonakala ukuba inyaniso yokuqhekeka kokugqibela komxhasi, ukhathala ngobudlelwane obunye, kunye ne-Nike brand uhlala nje ngumcimbi wexesha. Kodwa inkampani yaseMelika ayisayi kushiywa ngumntu olahlekileyo - kunye noVil Virgil Ablo baye bakhululwe iikholeji ezintsha zetyuko kaninzi kunokuba banokugqithwa ngabalandeli bentengiso.