Inkampani ehambe ngendlela ende ingamxelela namhlanje ukuba "yonke into inokwenzeka"! Enyanisweni, iimbambo zeemidlalo ze-Adidas namhlanje ziyaziwayo phakathi kwabasetyhini befestile yonke iminyaka kunye nobugcisa. Iyintoni imfihlelo yale brand brand eyaziwayo kwaye kutheni amantombazana amaninzi ayithanda?
Iingxowa zemidlalo ze-Adidas: imfihlelo yokuthandwa
Ukongezelela kumgangatho oqhubekayo kunye nolwazi lwesinyithi, ibhinqa idinga "izizathu zobugcisa" ezininzi zokukhetha uphawu oluthile. Ngethamsanqa, abaqulunqi benza umsebenzi omhle walo msebenzi:
- Iingxowa zenziwe ngezinto eziqinileyo, ezisebenza ngokugqibeleleyo ngeendlela abaza kuba nazo;
- kukho izikhombandlela zamanqaku athile (ukusuka kwiingxowa zemidlalo ethile ukuya kwiindlela ezikhethekileyo zakudala) kwaye nganye yesini esilungileyo iya kufumana lula ngokufanelekileyo kuye;
- iimveliso zisebenzisekile kwaye ngenxa yamacwecwe angenawo amanzi onke okubhalweyo aya kuhlala ekhuselekileyo phantsi kweemeko;
- Abaqulunqi bahlale "begcina isandla kwi-pulse" kwaye bagcine umkhondo wendlela yefashoni, kwaye ke ukhethe iingcamango ezintle kunye nezangaphambili zokudala i-masterpiece.
Iingxowa zemidlalo yabasetyhini i-Adidas: khetha imodeli
Namhlanje uphawu olwaziwayo lunikeza imizila emibini ephambili: iipokethi zesitayela zezemidlalo kunye nemodeli ngqo kwimidlalo. Nangona i-brand eyaziwayo igcina ijubane ngamaxesha kwaye ihlala iqhagamshelana nabaqambi abadumileyo behlabathi, izinto eziphambili zihlala ezemidlalo. Umzekelo, udumileyo uStella McCartney uthathe inxaxheba ekulungiseleleni izikhwama zezemidlalo zokufumana impilo. Izikhwama zenzeke ukuba zininzi kwaye zizinzi. Unokuba lula ukubeka izicathulo kunye neengubo, iimpawu ezifunekayo. Kodwa ayikhangeleki inzima. Yonke into iyinto ehambelanayo, kwaye icebo lombala lomnyama nomhlophe lihlala lihleli kwaye lifanelekileyo.
Udidi lwesibini lweebhonki zezemidlalo ze-Adidas zichaneke ngakumbi kwaye zenzelwe i-wardrobe yansuku zonke. Le mizekelo ihlanganiswe ngokugqibeleleyo nesitayela semidlalo nesitayela se-kezhual. Kungekudala, abaqulunqi baye bahamba kancane kwizithethe nakwiingxowa kwakukho iziprintshi kunye nemibala. Eyona nto ibonakalayo phakathi kweengxowa zezemidlalo i-Adidas kwisixeko kwakukho uluhlu oluyilwe ngu-designer Yohji Yamamoto. Uluvo olunjalo oludumileyo lwe-Y-3 luqulunqa umbulelo ngokufanelekileyo, uyilo lwe-avant-gard garde kunye nexabiso elithengekayo. Umyili wanikela ngeebhodi ze-Adidas zemidlalo yeklasi yokwakheka kwesikwere phezu kwegxala kunye neengxande zengxenyana zamanxeba ezifutshane. Zifanele ngqo kwisitayela somhla ngemihla kwaye ziphinde zibonakalise ukuba iinkampani zezemidlalo zingahlakulela iimpahla zemihla ngemihla.
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