I-brand ngegama lehlabathi lonke iBenetton liyaziwa wonke umntu namhlanje. Yona nkampani enkulu yombumba. Ingeniso yalo yonyaka i-euro ezigidi ezi-2. Impahla, izicathulo kunye nezixhobo ezixhamliweyo zeenkampani zaseTaliyane zihlala zimgangatho kwaye ziyi-stylish. Imibala ekhanyayo yinto ebonakalayo yoshishino. Iqoqo ngalinye leBenetton lihlukile kwimihlobo yalo, ingqondo kwaye ingalindelekanga. Iqela loyilo lihlala likwazi ukumangalisa umthengi, ukudala kungekhona kuphela imfashini, kodwa kunye nezinto eziphathekayo, izinto ezintle.
Imbali yoLuhlu
Imbali yendalo kunye nokuphuhliswa kweBenetton inomdla kwaye inqabileyo. Kufundwa nakwiiklasi zoqoqosho kwiiyunivesithi zaseStanford naseHarvard. Kwaye konke kwaqala ngefestile ephuzi ephuzi, eyanika uJulian umntakwabo uLuciano Benetton. Kwaye ngoko, ngo-1965, kunye nembono yokudala ishishini. Inkampani yaseBenetton iphuhlise ngempumelelo nangokukhawuleza. Ukususela kuma-80, uphawu luye lwadumile emhlabeni jikelele. Inethiwekhi enkulu yeevenkile yanikela umphumo wokunqoba. I-Benetton nkampani kunye nembali yayo ngumzekelo wokulingisa abashishini banamhlanje kunye nobuntu bokudala.
Imithetho yeFashion evela eBenetton
Impahla yabasetyhini iBenetton yenziwe ngesitayela se-classical, casual, retro kunye nokukhazimulisa. Abaqambi basebenzisa iindidi ezahlukeneyo: ikotoni, cashmere, mohair, ilinen, ikotoni, uboya, i-viscose kunye nabanye.
Izambatho zeBenetton 2013 eziphathekayo, zikhululekile kwaye, njengokuba zihlala ziqhakazile. Kwiqoqo leBenetton entwasahlobo-ehlobo ka-2013, ugxininiso lwalubekwe kwisimbolo samadoda. Olunye uhlobo lwexesha lusizo lweempuphu kunye nezifutshane. Musa ukulibala malunga nezixhobo. Ezi zibuko zelanga, i-neon pantyhose, iinqwelo ezinkulu, ii-turbans, iinqayi zangaphambili. Abaqambi uBenetton baxininisa ekufumaneni isikhwama esikhwele. Uphawu lweBenetton lunikeza izicathulo zesitayela. Izicathulo, izicathulo ze-ballet, izihlangu zesikhumba, izambatho kunye neatherette zihlala zifezekile kwaye zisebenzayo.
Iqoqo elitsha
Kwimibala ye-United imibala yaseBenetton iqoqo elitsha liye lavela. Ezi zizinto ezinqabileyo, ezithandanayo, ezintle. Ziye zenzelwe ukugxininisa zonke izinto ezisetyhini kunye nobuhle. Abaqambi badlala nemibala kunye nemibala. Eyona nto ifanantsha yi-peach, i-cream, i-yellow, umhlaba, emhlophe, imvi, kunye nemibala ye-emerald, i-fuchsia, i-mandarin, i-poppy kunye nezulu. Izambatho ezihlotshiswe ngazo zonke iintlobo zemihlathi, imivimbo, iipateni zejometri.
I-Benetton yeJeans - le nkampani ye-Chip. Ngexesha elitsha, umendo uya kuba yincinci emincinci kunye neempuphu ezimfutshane zentsimbi ezincinci ezifutshane, ezibomvu, ezibomvu, eziluhlaza kunye nohlaza okwesibhakabhaka.
Iibhentshi zeBenetton zihlala zihamba nge-mega-stylish. Kwixesha elitsha, iingubo zesikhumba ze-biker, imodeli yevini, iigebengu ezingenamikhono kunye neebhattshi ezinemibala eyaziwayo.
I-Benetton nkampani kunye neqoqo layo elitsha libonakalisa impumelelo kunye namandla onke.
| | | |
| | | |
| | | |
