"I-Victoria Secret" - imizekelo

Ezidumiweyo kwaye zithandwa ngabasetyhini abasemgangathweni behlabathi, i-American brand yaseVictoria's Secret, ukuvelisa iingubo zangaphantsi, iimpahla kunye nezixhobo zabasetyhini, zisekelwe, zingenangqiqo, yindoda. URoy Raymond, owayengenakukhetha ukhetho lwangaphantsi nolungileyo njengesipho kumfazi wakhe, wanquma ukudala inkampani eya kuvelisa iimpahla zangaphantsi ezinjalo. Sekuqaleni ngowe-1977 ivenkile yokuqala yavulwa, kwaye namhlanje wonke umntu uyazi malunga nenkampani yakhe. Kwaye imizekelo evela kwi "Victoria Secret" yendima ebalulekileyo kule nto. Ngethuba lokubonisa umnyaka ozayo weqoqo elitsha leengubo zangaphantsi ngo-1997, amantombazana aye kwi-podium ngamaphiko ezithunywa zezulu, iibhotile, iifairies, iintaka eziqhelekileyo. Kwakukho iintlobo ezintlanu ngokupheleleyo, kwaye emva kokubonisa ukuba babeza kuvuzwa ngemirhumo baze bakhululwe "kubhukuda". Kodwa impumelelo yalo mboniso yayimangalisa kangangokuba uStephanie Seymour, uHelen Christensen, uKaren Mulder, uDaniel Pestov kunye neTyra Banks banquma ukubandakanya kwezinye iiprojekthi. Kamva, inani "leengelosi" landa lishumi, ezinye iindawo ezibuhle ziphumelela kwabanye, kodwa umphumo wawusoloko unomdla owenzela abantu, kwaye ukuthengiswa kwemveliso yecokrasi yaseVictoria Sekret kwanda. Ukususela ngoko, amantombazana abizwa ngokuthi "iingelosi", kunye ne "Victoria Secret" - inkampani eyenza iingubo zengqungquthela.

Iimfihlelo ze "ngelosi"

Ayikho yonke imizekelo "yaseVictoria Secret" inesidima sokuthiwa "ngelosi". Kula mawaka amantombazana anemifanekiso efanelekileyo, "iingelosi" ziyunithi. Iimpawu ezintle ze "Victoria Secret" kwaye zixhasa umfanekiso we-brand brand, iikholeji ezintsha kwiikhathalogu, zithathe inxaxheba kwisiganeko sonyaka - bonisa iVictoria's Secret Fashion Show. Kubonakala ngathi, yiphi imigaqo yokukhetha, ukuba zonke iimodeli zinomfanekiso oqhelekileyo kwaye zibonakala ngathi zintle? Kodwa iiparameters zemizekelo ye "Victoria Secret" zihluke kwiimilinganiselo. Ngaloo ndlela, imodeli kunye nokukhula okungaphantsi kwama-177 centimeters inokuthi ibambe inxaxheba "yengelosi", kwaye imiqulu yayo ayinakugqithisa i-90-60-90. Kodwa akukho konke! Okokuqala, ii-super-models zikaVictoria Sikret azinabo abafazi abancinci, kodwa amantombazana anomgaqo-mdlalo wezemidlalo, ngamabele amnandi. Xa ujonge kuzo, akufanele kubekho ubudlelwane kunye ne- anorexia , ukulamba indlala nokutya okungapheliyo. Uvuyo, umxhwele, ubuhlungu, indlela yokuphila enempilo - le yimiqathango ehambelana nemifanekiso emihle ye "Victoria Secret". Ukongezelela, ukukhwabanisa kunelungelo lokubamba ii-arhente zeplastiki ezimbini kuphela-i-Ford ne-Elite. Ukuze ube "kwiingelosi" ezilishumi eziphezulu, kubalulekile ukuba ngumqeshwa wee-arhente zaseNew York, ezingezona zilula.

Iimpawu ezidumileyo kunye neemfuno ze-Victoria Secret yi-Candice Swainpole, uDautzen Cruz, uMiranda Kerr, u-Alessandra Ambrosio, uKarolina Kurkova, uMarisa Miller. Imifanekiso yaseRashiya inendima "yeengelosi" "I-Victoria Secret" ayinqabile kakhulu. Impumelelo kakhulu yiRashiya yaseRashiya. Iinkokheli zase-USA kunye neBrazil zikhokela. Kodwa kwimiboniso yamantombazana aseRashiya athathe inxaxheba ngaphezulu kweyodwa (uEvgeniya Volodina, u-Anna Vyalitsina, uValina Zelayeva, uTatyana Kovylina, uAlexandra Pivovarova, uNatalia Poly, uVlad Roslyakova, uKatyya Shchekina). Okwangoku, "iingelosi" nguAssandra Ambrosio, uAriana Lima, uCarly Kloss, uKare Delevin, uJessica Hart, uJordan Dunn, uHilary Roda, uJoan Smalls, uMagdalena Frakovyak kunye noMarina Lynchuk. Ezi ntombazana zithola imirhumo ephakamileyo yezulu, zihlala ubomi bomhlaba, zihlambe kwimida yezuko lwehlabathi. Ngokungafani neemodeli eziqhelekileyo ezingabonakaliyo, ezinokubonwa kwiindawo zokuhamba zehlabathi, amantombazana ayenelungelo lokwenza isivumelwano kunye ne-Victoria Sitrik nkampani azisa impilo, ukuzithemba kunye nobuhle. Bafuna ukubukeka njengezigidi zabafazi.