Imodeli emitsha ye-L'Oreal brand brand Amen Khan yayingaphantsi kweengxelo zeendaba zeendaba kwaye isizathu asiyonto inkolelo yenkolo yintombazana; Abameli beenkampani ezonkcenkceshela bakha ngokukhawuleza basebenzisane kwaye baqhuba ukufakwa kwazo zonke iirhwebo, umzekelo "wabuzwa" ukususa iifoto kwiifayile ezivela kumanethiwekhi asekuhlaleni.
Ngo-2014, le ntombazana yazivumela ukuba zivakalise iingxelo ze-Twitter malunga namaSirayeli. Iirekhodi ezinikeziweyo zakhawuleza zivele kuzo zonke izidlo zeendaba kwaye ziba zikarhulumente, zivuselela ukugxeka kunye nokumangalelwa kokukhuthaza inzondo. U-Amen Khan wuleza ukuxolisa waza wapapasha isithuba kwi-Instagram:
"Ndiyaxolisa ngokunyanisekileyo ngenxa yeengxelo zabo ngo-2014 abo babenokugculela kunye nokucaphukisa. Ndihlala ndikhuthaza ukulingana kwaye andizange ndifune ukubandlulula nabani na. Isigqibo sam sokususa izithuba ezindala asikho ngenxa yokumangalela inzondo kunye neentlanzi, kodwa ubungqina bokuba nditshintshile imbono yam kwaye ndifuna uxolo. Umsebenzi wakutshanje kunye no-L'Oreal wangivumela ukuba ndithathe inxaxheba kwingcamango engcolileyo, umkhankaso wokukhangisa wawunikezelwa kwiinkcubeko ezahlukeneyo kunye nezithethe. Ndiyaxolisa ukuba le projekthi iya kuqhubeka ngaphandle kokuthatha inxaxheba kwam. Ndizisola kukuba umyalezo ontle we-brand ngoku udibaniswe kunye negama lam. "
Ngendlebe nodliwano-ndlebe ne-Newsbeat, ummeli we-L'Oreal naye uthetha nge-scandal:
"Siyavuya kukuba u-Amena uyaziqonda ubunzulu bezinto ezenzekile kwaye waxolisa ngenxa yokupapashwa. I-brand yethu isoloko isenza kwaye imele ukunyamezela kunye nokuhlonipha, yingakho sasiba novelwano kwisinqumo sika-Amina sokuyeka ukubambisana. "
Iingxelo zeendaba zeNtshona zithi isigqibo asizange senziwe yintombazana, kodwa ngaba magqwetha be-brand. Kuyaziwa ukuba imodeli isusile zonke iifoto ukusuka kumkhankaso wokukhangisa ngoJanuwari 22, ngaloo mini iifoto zanyamalala kwi-akhawunti yaseburhulumenteni ye-L'Oreal kwi-Instagram.
Ubhulogi obumnandi u-Amen uKhanya waba ngumcimbi wephulo lopapasho lwe-brand L'L'real
Khumbula, ngelinye ilanga kwaziwa ukuba i-brand ye-cosmetic i-L'Oréal Paris yagqiba isinyathelo esingakaze senzeke, simema njengomzekelo weblogger enhle i-Amen Khan. Uhlala e-UK, uthanda imfashini, uthi u-Islam kwaye uhlonipha isiko ngokuzithoba, ehlala egubungela i-hijab. Naphezu komfanekiso onobukhosi wangaphandle, uKhan ungomnye wemifanekiso edumileyo kwaye uhlala esuswa kumaphephancwadi amafashini, athengisa izimonyo.
Kwi-brand yesiFrentshi, u-Amena wenza inxaxheba engavamile, watsho kwisibhengezo malunga nokufaneleka komnxeba wokunakekelwa kwezinwele ze-Elvive. Okumangalisa kukuba, kwibali levidiyo umzekelo ubonakala kwi-hijab!
U-Amena wayeqhayisa ngokubambisana kwaye watsho ngentshiseko ngodliwano-ndlebe ngomsebenzi:
"Bambalwa amaxabiso anokufumana loo mngeni! Izinwele phantsi kwe-hijab azibonakali nakubonakala, kodwa kungekhona nje ukuhlonipha izithethe, kodwa nelizwi lam lixabisekileyo. Kwabesifazane abangamaSilamsi, iinwele, oku kubonakala kobufazi, ngoko sibajonga ngenyameko. Ndidla ngokusebenzisa iimveliso zonyango, ndivuya gqitha ukwenza umzobo. "
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Nangona i-Amen Khan isusa iifoto, zakwazi ukugcina abalandeli abaninzi kwaye zishiye ekusebenziseni.