Ingxowa ayiyona into enhle kuphela, kodwa nayo ibaluleke kakhulu kuyo yonke ibhinqa. Ibhizinisi, ezemidlalo, ezincinci, ezintathu-zinezinto eziyimfuneko kakhulu. Okuqulathwe kuyo kungahluka, kodwa ukubonakala okubalulekileyo kubalulekile kuzo zonke izinto zesini. Isikhwama seLacoste sihlangabezana neemfuno ezininzi zeempawu ezihambelanayo.
Izikhwama zeBhinqa zeLacoste
Kwincedisi yabasetyhini kunye nabancedisi bokuvelisa iLacoste kunokwenzeka ukuba bayamhlonela ngokungapheliyo - abaqulunqi benkqonkqo enyanzelisayo yamantombazana enemimandla ecacileyo:
- kwinqanaba lebhulabhile lihle kakhulu kwaye lize lithengise imveliso "i-haute couture";
- Isebe lezemidlalo liyaziwayo ngenxa yezikhwama eziziphathekayo;
- kwiqoqo lezemidlalo ezihlangeneyo ezidibanisa kakuhle umfanekiso wezemidlalo.
Isikhwama seLacoste sesetyhini sinomdla okhethekileyo phakathi kwesitayela esihle kunye nesuku , ngoko ke kuyinto enqwenelekayo kuninzi yefesistas, ukuzama ukusebenzisa enye into ephezulu.
Izikhwama phezu kwephepha likaLacoste
Zijongwa ngokucwangciswa kunye nokusebenza okulula. I-brand Lacoste kunye nomgqugquzeli weenkampani uRené Lacoste ngokusemthethweni abekwe njengenjongo yabo ephambili ekuveliseni iimpawu zezemidlalo. Kodwa unyana kaRene Bernard wenza utshintsho oluthile kule ngcamango, kwaye abathandi beemifanekiso ze-laconic babenakho ukukhankanya kunye neengxowa zikhululekile, kodwa ke zowesifazane. Iimodeli phezu kwephepha labo, ngokubonakala kwazo, zikhanyela ubunzima bokunqunyulwa kunye nenani leenkcukacha, kodwa ukhangela amehlo abanye ngemibala emihle, izinto eziphathekayo.
Isikhwama seLacoste belt
Ukungabikho komntu ongenakunqwenelekayo kuboniswe kwaye kuyathandwa kakhulu kule mizekelo yonyaka. Isixhobo sokuqala sele sithandwa ngabantombazana abaninzi. Iingxowa ze-Belt , okanye iibhanana, zazichaphazeleka kwii-90, kodwa nangoku ngoku zizintandokazi zeziqokelelo ezithile. Kwiminyaka embalwa edlulileyo ibhanana yayisetyenziswe ngakumbi kwiingcamango zokhuseleko lwezinto zomntu, ngoku - isikhwama esinjalo sibonakaliso sendlela entle kunye nolwazi lweendlela zokufashisa. Isikhwama saseBelt uLacoste ubuye uhlabelele iidonons eziqhelekileyo kwaye uzalise ngempumelelo iingaphetha zemihla ngemihla, kukuvumela ukuba uqiniseke ukuba yonke into oyifunayo isondele.
Isikhwama sezemidlalo saseLacoste
Umgca weMidlalo yeMidlalo uLacoste uqale ukuzalwa kwegama elidumile. Ezi zikhwama zikaLakost ngoko nangoko emva kokubonakala kwazo zaqala ukukhetha abadlali, ngokukhawuleza bajoyina kunye nabathandi bezinto zangaphandle. Iintlobo zeenkcukacha zeenkampani zaseFransi zibubanzi kunye nobukeka obukhangayo, kulula ukukongeza zonke iimpawu zokuzivocavoca. Yaye ngokubulela ekudalweni kwendalo, imibala eqaqambileyo, isikhwama sezemidlalo saseLacoste esifanelekileyo sokuthenga, ngohambo oluthile, unokuyithatha kunye nawe ukubuyela kwisixeko.
Isikhwama sesikhumba seLacoste
Izesekeli ezinobungakanani obuhlukeneyo, ngokungathandabuzekiyo kunye nokudibanisa ukuba kunokwenzeka ukuba ubeke igama elifanelekileyo ngokubhaliweyo, ncedise loo ntokazi ukuba iqiniseke nayiphi na imeko. Ungathandabuzeki ukuba isikhwama seLacoste esenziwe ngesikhumba soqobo siya kugxininisa ngokupheleleyo isitayela ngasinye, uzalise umfanekiso. Ukukhethwa kweengxowa zeLacoste zikhulu:
- Iingxowa zesikhumba ezisuka kwesikhumba se-crocodile Lacoste ziza kutsala ingqalelo kunye nobuhle bayo, zingaba ukongeza ngokufanelekileyo kwisitayela seklasi;
- Abathunywa bezonyana baya kulungelelanisa nomfanekiso weofisi, baya kunceda ukubeka ngokuchanekileyo imibhalo;
- izikhwama zesitayela ze-dafl kunye ne-handhold zilungele imilenze yesitayela yedolophu, zixhomeke kakhulu kangangokuthi zifanelekile iingubo zokuhlwa nasemini;
- i-Lacoste ibukeka ngokugqithiseleyo kwisandla somfazi kwaye ikuvumele ukuba uthathe kunye nawe izinto eziyimfuneko kakhulu;
- Kukho iikholeji zeLacoste kunye neepakisha zokukhusela apho naluphi na ukuhlanganiswa kuya kukhanya kwaye kungabonakali.
Ukuya kwivenkile kunye neengxowa zeLacoste, lungela ukuba awuyi kushiya ngaphandle kokuthenga. Iimveliso zolu hlobo zijoliswe kuluntu jikelele, zikhetha zombini i-sport-chic, kunye ne-kezhual, kunye ne-retro elula, khumbuza i-European fashion ye-50s yekhulu lama-20.
Izikhwama Zabantu ZaseLacoste
Ulwalathiso lwabesilisa lwe-brand Lacoste lwalukho ngaphandle kwesizathu esibalulekileyo njengesikhwama. Kwizandla zendoda ekufuzisela ukuhlonipha, kubonisa ukuqonda kwayo. Abaqulunqi baseLacoste babanyamekela amadoda, bevelisa iimveliso ezinqabileyo zesikhumba kunye ne-suede nge-laconic, kodwa i-designer stylish edibana neendlela zakutshanje. Ukuba umgca wendoda ugcwele imibala, zonke iintlobo zezinto kunye neenkcukacha, kukho ukuvavanya ngefomu kuyo, iifake zakwaLacoste zihlala zichanekileyo, zilula, zincinci . Iipotfoliyo, iipokethi, iifolda-iifolda, izikhwama zezemidlalo - izitayela zazo zonke iinqununu kunye nasiphi na isizathu singasoloko zifumaneka eLacoste. Amadoda ayithandi ukuchitha ixesha elininzi ukuthenga izinto. Ukuthenga isikhwama esinengwenya kunokulibalelwa ixesha elide malunga nokufumana entsha, isihloko esibalulekileyo somfanekiso. Ubungakanani, obubonakaliswe ngethuba, aluyi kukungabaza - into eyenziwa yi-Lacoste zikhwama zihlala zizinzile kwaye zithembeka.